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A user took it upon himself to explain how the marketing de Rosalia and detailed how it has earned her success.
Rosalia became the most successful Spanish-speaking singer in a debut song in history.
The marketing de Rosalia has managed to boost her career to become one of the most listened to artists today and one of those who have achieved a better performance singing in Spanish.
This is largely due to the joint work through the different communication channels, highlighting of course the integration of social networks. Among other things, Rosalia has become one of the most listened to on digital platforms, reaching 20 million monthly listeners on Spotify.
TikTok is now one of the biggest social networks in the world. The content of this social network is continually expanding and the momentum generated by relevant topics has made it the favorite network of Generation Z.
A study by Business of Apps In conjunction with company reports, it indicates that TikTok was the fastest growing social network since its first five years of life.
In fact, a study conducted jointly by We Are Social, hoot-suite Y data report points out that Mexico is considered the second country that registers the most users on the internet per day in Latin America, with 96 million, only behind Brazil.
Since the arrival of the pandemic, the name of TikTok began to appear in the main trends in several countries, to such an extent that, in 2021, the platform created by ByteDance has already exceeded one billion active users in just five years since its foundation.
Currently, according to the study,Influencers from Latin America” by Influencer Marketing, Mexico ranks third with the most influential people in LATAM, while at least 14.7 percent of the inhabitants have a social media account (24 million 780 thousand people). Hence the importance of considering the new exponents of TikTok and other platforms.
They explain what Rosalia’s marketing is like and why it is so successful
Rosalia, as happened with artists like Olivia Rodrigo and Doja Cat, are part of a wave of stars who positioned themselves in the industry thanks to the boost of social networks.
And it is that it has not been only because of his style and his closeness to the public that he has stood out among the new generations, managing to position his songs at the top of the rankings, but also that some have realized the value that he has managed to build in terms of marketing for your personal brand.
in a recent videoa user shared some of the strategies that the singer has used to position her content: “is so big that it builds hits without having released them“, mentions the user.
But what is it all about? Well, the user points out that some specialists mention that this is the era of the “professional fan”, where it is not enough to passively listen and make part of what an artist promotes, but they seek to make derivatives of their music, and make of your personal brand an impact on others, that is, actively working in this company.
In addition, he points out that one of the singer’s strategies has been, among other things, to share the songs that he will perform in his concerts on networks, with the aim that people already know what they are going to sing. However, she explains that the masterstroke came with one of her songs, “despise“, which represented a response of 13 million views on TikTok.
According to this, the debut of this song through a marketing that involved his fans and the digital response, resulted in him becoming in the most successful of a female artist in Spanish speaking on the Spotify platform.
This was the explanation of the entire procedure in the words of the user:
@macafut Rosalia’s great plan with Despecha #contentcreators #despecha #rosalia #larosalia #spotify #music #youtube #motomami ♬ original sound – Maca
For all this, it should be recognized the importance of understanding an artist not as a product, but as a reference that can represent many ideas, concepts and express the voice and values of people, just as brands do.
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They fail a teacher for asking for a retweet from Rosalía to pass on to their students