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Zara is one of the most valuable brands in apparelaccording to Brand Finance.
The work attitude of apparel employees has not only been documented in stores like Zara, but also in ventures.
He employer branding reveals how important it is to have human resources that help communicate a brand with the consumer.
zara inaugurated a store and in addition to surprising with its design consumers who visited her, meet friendly employees It is what ended up leading them to document the experience at the point of sale.
Zara is one of the giants of the appareljust as revealed Brand Financewhen identifying that the brand reached 12 thousand 997 million dollars of brand appreciation, against the 33 thousand 176 million dollars that it reached Nike. These companies are surprising because of the dominance they have in the market and the experiences they end up offering to the consumer.
“Friendly employees”
As if it were a unique and unrepeatable experience, mel (@melissafranco, TikTok) narrated how his encounter with friendly employees in a Zara store.
@melissafranco An apology for the faces, we left work 🤭🤪 #shopping #zara #inditex #shopping #tijuana ♬ original sound – mel
The woman narrated how during a tour of the new Zara Store in Plaza Peninsula, which was inaugurated these days in Tijuana, Baja California, the design of the store surprised them so much that it is even better than the one Zara has in San Diego, California. in the United States, in addition to they were surprised because the store has friendly employees.
“The store is beautiful, I am impressed because the one in San Diego is so beautiful, the truth is that I had never touched a store zarawhere the people who work at Zara are pretty and these girls were the prettiest in the world,” Mel explained.
After narrating her encounter with the famous employees, Mel showed the self-checkout boxes as well as the store experience with products such as a snake-shaped necklace, which emulates the famous piece that Mary Felix he had Cartier made.
Although the attention of the employees of this Zara store was documented as friendly, there are references in social networks where the bad attitude of employees of this chain and the way in which they react to consumers are even parodied. Hence, the tiktoker assured that she had never received attention of this type.
@soydamiancervantes When the Zara cashier is in bad shape #zara #fashion #ATM #for you #comedy #foryoupage #seems like a joke #vibes ♬ original sound – Damian Cervantes
Damian Cervantes it’s a tiktoker who even created a character based on these references of bad service by Zara employees, an attitude that is not exclusive to the large store chains, It is also manifested in ventures such as Vocamx, when the store that started selling personalized t-shirts offered to close, when the CM from the store verbally assaulted a consumer, who asked him for his help to find the correct size of the garment, which he was going to buy as a gift.
At that time the store public a statement in which he assured that due to the aggressive attitude of his employee, as well as the irregularity of which the store was suffering, they decided to close.
Both cases teach us something in common, and it is the capacity that good customer service has in apparel in favor of building a brand, and most importantly, it establishes a unique precedent in the way the consumer is involved, whether it is with employees reacting positively to the visit of some tiktokers, making this fact a good promotional item for the store, while poor service reported on networks weighs so much that brands are capable of closing.