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In Mexico, 2.1 million people lost their jobs as part of the effects derived from the pandemic.
In the country, there are more than 4.4 million micro, small and medium-sized companies promoted and led by young entrepreneurs.
For brands, attracting a new consumer can be up to 25 times more expensive than retaining established ones.
A business located in Puebla is attracting attention on social networks due to its peculiar name: Restaurante la 4T, also decorated with the colors of the so-called 4th. Transformation, the movement led by President Andrés Manuel López Obrador.
Let us remember that, in a world dominated by Covid-19, as happened in almost all of 2020 and part of 2021, social networks became a kind of refuge in the face of the long confinements that were experienced throughout the world.
On the other hand, we must not ignore the fact that, as a result of the pandemic, unemployment became part of daily life and one of the most recurring topics in the traditional media and, above all, on social networks. social.
Data recorded in 2021 reveal that a total of 2.1 million people lost their jobs as part of the effects derived from the pandemicthis, according to information from the National Occupation and Employment Survey (ENOE) carried out by the National Institute of Statistics and Geography (INEGI).
And it is that, the closure, above all, of small and medium-sized businesses caused a crisis from which, in many cases, it is barely getting out.
However, given this context, the immediate response was focused on entrepreneurship. In that sense, the Association of Entrepreneurs of Mexico (ASEM) has announced that, in the country, there are more than 4.4 million micro, small and medium-sized companiesof which 35 percent are being promoted and led by young entrepreneurs who, for the most part, range between 26 and 35 years of age.
Under this modality, as mentioned at the beginning, the possibilities are endless and people are increasingly looking for a space with which they can generate profits that help them cover various expenses.
They create “La 4T” Restaurant, a venture for… “amlovers”?
The label of entrepreneurship has given rise to all kinds of initiatives and inventiveness and we can see this in many cases that are shared every day on social networks, from those who launch their small candy businesses in schools, to some businesses that Due to their creativity, they manage to position themselves in the preference of consumers.
This is what, in a way, is happening with a business in Puebla, which, thanks to social networks, is attracting attention due to its peculiar name, inspired by the movement led by the President of Mexico, Andrés Manuel López Obrador. : Restaurant the 4T.
According to what can be read in an image that has gone viral, Tacos, Tostadas, Tortas and Tamales are sold in said business. Although it is claimed that it is in Puebla, in reality, its exact location is unknown.
The case of Andrés Manuel López Obrado and the 4th. Transformation is one of the most striking in terms of brand loyalty, which we can see every day on social networks.
Achieving a level of loyalty as such is not easy for brands and, in fact, it makes it known Harvard Business Reviewrevealing that the fact of wanting attracting a new consumer can be up to 25 times more expensive than retaining those who are already established with the brand.