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Mixing herbs, flowers, milk and sweetener, a Tiktoker has created her own version of Suavitel, but drinkable.
The colors and aromas of detergents have proven to be important marketing strategies in the mind of the consumer.
Creativity and marketing are an important duo that should not be separated.
A content creator has chosen to show the networks how to make your own drinkable “Suavitel”thus fulfilling the dream of some users.
The use of clothing is essential around the world for obvious reasons; however, this not only benefits the fashion industry, but also those companies dedicated to selling cleaning products such as soaps and detergents they also have an assured market, leaving them billions of dollars annually.
There are countless such brands of soaps and detergents with national and international reach, as it can be Ariel, Ace, Tide, Bold, Roma, Vivaamong other names to be explored, where some specific factors of the same manage to be more relevant for consumers when they decide to place their trust in one of these brands.
According to an online market study on detergents aimed at people over 18 years of age, 39 percent of those surveyed think that the most important thing when choosing a brand of soaps and detergents is due to price, 20 percent choose them for the aroma and in third place with 18 percent the brand and that they have been recommended are tied; Likewise, 58.63 percent mention that they prefer those that smell like flowers, 23.50 percent neutral, and 8.25 percent fruity.
The visual aesthetics and aromas of these soaps and detergents is of vital importance to attract the attention of consumers, who can come to associate this type of characteristics with some moments of their life… perhaps a little more than one might think.
A content creator on TikTok has chosen to use the positioning of a detergent brand, Suavitel, to make a type of drinkable alternative, striking at first glance with a characteristic purple color, attracting the attention of Internet users for its aesthetics and its particular container where you drink it.
@carolevymx Reply to @the.best.fan.of.marvel The lion is not what they paint it. #torch #teatok #jacarandas #lemongrass #bugambilia #tea #for you #cardamom #fyi #fyp #viral #guadalajara ♬ New Home – Austin Farwell
This “Suavitel” drink turns out to be a mixture or infusion of jacarandas and bougainvilleas that add a characteristic purple color, while also adding some cardamom to the recipe to give it flavor, as well as lemongrass and, finally, a little milk and sweetener, then mix all the ingredients and end up obtaining this particular Drinkable “Suavitel”. The creator shows the final product in a bottle of detergent, but if you are going to try it and to preserve your health, keep it as far away as possible from the container (as she recommends).
Given this, Internet users have made comments such as “make one of Pinol, I feel like a very cold one with ice”, “my dream is to drink Fabuloso”, “I want to eat a bar of soap”, “the truth is that since I was little, my biggest dream is to take Suavitel”, among other thoughts that show that the aromas and colors of this type of product have proven to be efficient marketing efforts that have managed to transcend in the minds of those who buy them.
It is possible to integrate creative marketing strategies in any product that we seek to sell, a fact which can even cause its viralization if we publish these creations on social networks, as has been seen numerous times with different foods and businesses.
If social networks have shown us anything, it is that those small restaurants or establishments that choose to offer their guests dishes or drinks with brand names or recognized charactersis that they instantly call their attention due to the sense of familiarity with which these products connect, being a good business promotion strategy.
An example of this is found with that hamburger stand that had made some creations with the names of Dragon Ball characters, such as Goku, Frieza, Krillin, among others; Likewise, Internet users also viralized an exotic drink from Yakult, which went viral within a few hours of showing its presentation thanks to its curious name.
@daveating Kakaroro! #burgers #Goku #dragonball #food #foodies ♬ Chala Head Chala (Dragon Ball Z) – Hugo Apache
Creativity is an essential element to achieve a successful marketing strategyreality that without any problem can be implemented in dishes and drinks.
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