It is estimated that the marketing of guerrilla, allows to position the brand against the competition with few resources.
The marketing guerrilla warfare requires a minimal investment.
Social networks play a vital role today in promoting a brand.
Viral stories on social networks are increasingly becoming a driver for brands to promote their businesses, products and services. All this was recently demonstrated by a viral story on Twitter, which links the collection ticket from an Argentine restaurant, plus a charge that was charged to the account for the simple fact of “Argentina World Champion”, then demonstrating the importance of marketing guerrilla.
attract attention today It is a somewhat difficult task, and all this thanks to the saturation of content that exists on social networks. Given this, there are strategies such as guerrilla marketing, which can be used by any brand to attract attention and differentiate itself from the rest through advertising.
When we refer to marketing of guerrilla, we can speak that it is an advertising strategy that uses techniques unconventional, creativity, ingenuity and innovation to achieve certain objectives, without the need for a high investment in advertising space.
Specialists emphasize that this type of marketing requires a minimum investment, but a lot of ingenuity, Therefore, it is ideal for small companies that require a low budget but a great desire to publicize their products and services.
The history
A restaurant in Argentina has gone viral for a peculiar ticket that charged a diner. Everything arose through a publication on Twitter, where an alleged diner of El Gaucho de Lavalle grillin Buenos Aires, He shared how in his ticket they overcharged him for an item called “Argentina Champion”.
The original post on Twitter reads: “A few days ago I went to a grill and they charged me 3 pesos because we were World Champions. Attached ticket”. The image shows the account of the restaurant where the diner would have consumed a bottle of red wine and a Lomo Bleu Don Segundo Francia.
And as expected, the post went viral, achieving thousands and thousands of retweets and comments. Some found the situation funny. while others especially rejected the extra charge on the account.
Given all this commotion that the publication on Twitter generated, the owner of the premises came out to explain that it was all about a creative viral marketing strategy.
A few days ago I went to a Grill and they charged me 3 pesos because we were World Champions. Attached ticket. pic.twitter.com/RityJyC5QZ
— Ladri Guru 🇦🇷 🗽⭐️⭐️⭐️ (@ladriguruok) January 27, 2023
According to an interview with local media, the owner of “El Gaucho”, Jorge Ferrari, indicated that he had issued the ticket to a supposed client, who is actually his friend.
“The ticket is fake… It is guerrilla marketing. It was a strategy to betray people, ”said the gastronomic businessman, who not only won more clients, but also made his brand stand out on social networks.
“We never charge for Table Service, it’s very cheap, nor does a Tenderloin Steak cost five thousand pesos and we always give all our Twitter friends a 20 percent discount. They only have to let us know when they arrive to charge it on the bill”, the restaurant account responded on social networks, clarifying what was mentioned by its owner.
The viral history of this restaurant demonstrated the power of this type of strategy, which in today’s world has been used by well-known brands such as Kit Kat, that has occupied hundreds of public places, creating a combination between its own brand and those less thoughtful public spaces to promote the product.
Likewise, another example is a viral video from the American Greetings card company, which was able to use a date as special as Mother’s Day to achieve a great media impact through one of the best stories.
In conclusion, many brands are betting on these strategies that, thanks to the power of social networks, today it is easier to do so to highlight the most creative, authentic, surprising and innovative side of a company.
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