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President Andrés Manuel López Obrador and his wife, Beatriz Gutiérrez Müller, will be able to use their name and initials as a trademark until 2030.
The documents were delivered this Friday, August 21, to Alejandro Esquer Verdugo, private secretary of the president.
AMLO will have rights to advertising articles or services with his name.
Viral content on social networks can be registered every day in the world. As an example, the case of a man who went viral on the internet, After celebrating his birthday and getting excited about a Cardboard AMLO that they gave him, the brand of President Andrés Manuel López Obrador gained popularity.
Currently, in social networks we find any type of content that often goes viral and escalates various conversations of the digital pulse, especially when it comes to a brand. Let us remember that the Mexican Institute of Industrial Property (IMPI) delivered to President Andrés Manuel López Obrador and his wife, Beatriz Gutiérrez Müller, the property titles for 10 years to use their names and acronyms as a trademark.
Given this, it is normal to find many strategies that arise around to the name of the president, and many of those come from the same fans and followers.
They celebrate birthdays with cardboard AMLO
As if it were an advertisement, through a video on TikTok that went viral you can see yourself as a man gets excited to celebrate his birthday with a cardboard AMLO.
The images were shared by the TikTok account @ marcesc56 where a woman is seen covering the eyes of the birthday boy, so that he would not see the gift that they had prepared for him, the figure of the president Andrés Manuel López Obrador, life-size, as the ExxonMobil brand once did, the advertising strategy of the “Cardboard Checos” that was a complete success.
Also, in the recording you can see a cake and a drink on the table, which complete the ingredients of the party, that was carried out in previous days, although the place where the events occurred is unknown.
@marcesc56 #birthday #gift #AMLO ♬ original sound – We paint the whole house 🎨🏘
The video went viral and already accumulates almost 80 thousand reproductions and endless comments, from those who supported the gesturealthough there was no lack of those who criticized the gift they gave the man.
“I want one, where did you get it,” reads one comment.
“The purchase of votes, sorry, the welfare program bearing fruit,” says another comment.
“Fanaticism are feelings that thinking people will never know, poor sir,” says another comment.
As in previous paragraphs, in 2020, the ExxonMobil brand launched its “Checo de Cartón” campaign, where people also showed his emotion just by seeing the figure of the Mexican pilot in the strategic places where the advertising was found.
And this is how, once again, the creativity of people climbs to another level until it becomes viral on social networks. Also, many times this type of content organically promotes the brand or a public figure in spaces like TikTok, where millions of people around the world are currently.
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