Throughout the year there are several sales seasons. One of the categories in which consumers spend the most on those dates is clothing and fashion accessories. So they don’t waste their money on poor quality clothes, prophet revealed which brands of fast fashion They sell “disposable fashion” that doesn’t last at all.
The temptation to brand new outfits it is present all the time, and is an apparent ‘need’ created by the industry. It all starts with the auctions in January, the Hot Sale in May and summer offers (July/August). Then follow up with November promotions, which include The good end, black fridayY Cyber Monday.
Among the items that consumers prefer to buy at a discount are clothing. However, some of the most popular firms, such as Shein, Zara Y H&Mwere rejected by the Federal Consumer Protection Officewhich rated them as low quality.
“The durability of clothing has gone from several years to a few months,” said Profeco in the study, published in the Consumer Magazine in December 2019.
The list also includes more renowned and therefore more expensive brands, such as Guess, Benetton Y El Secreto de Victoria. These, despite handling higher average prices than the previous ones, also ended up on the ‘black list’.
what are trademarks fast fashion And how does this industry work?
Profeco explains that the ‘fast fashion’ industry uses low-quality materials to reduce costs. Thus, they can sell the clothes very cheaply, so that they quickly come off the shelves.
Instead of restocking out-of-stock models, firms launch new designs. This means that the lifetime of a collection is about 6 weeks, in contrast to the 6 months that the spring/summer and autumn/winter seasons lasted.
For the most part, the textiles used are synthetic fibers derived from petroleum: polyester, nylon, rayon or acrylic, among others. These materials tend to wear out quickly: the color washes out, they lose their shape, they become full of fluff and even unravel or break in the first few wears.
The constant change in fashion trends and the poor durability of clothing, cause it to be discarded sooner. The analysis indicates that people prefer to buy new garments, with more current designs and at low cost, than to repair a damaged one.
Of course, the rise of e-commerce has facilitated access to shops fast fashion online, and now you can renew your entire wardrobe with a couple of clicks. As a consequence, consumers are becoming “addicted” to shopping.
At the same time, due to their synthetic nature, these garments take many years to biodegrade, practically the same as any plastic bottle. This causes a high environmental impact in a very short period.
What clothing brands are ‘disposable’ according to Profeco?
The list, in alphabetical order and not by degree of quality, was as follows:
- Bershka
- Best-seller
- Boohoo
- AC
- Charlotte Russe
- Cotton On
- Spirit
- Fashion Nova
- Five Foxes
- Forever 21
- gap
- Giordano
- Guess
- H&M
- Mango
- Massimo Dutti
- Meters/bonwe
- misguided
- Selfridge
- Nasty Gal
- New look
- new yorker
- Next
- oysho
- peacocks
- PrettyLittleThing
- Pull&Bear
- Rainbow Shops
- Renner
- Creek
- River Island
- Romwe
- S.Oliver
- Shasha
- Shein
- Stradivarius
- top shop
- United Colors of Beneton
- Uniqlo
- Uterqüe
- UrbanOutfitters
- El Secreto de Victoria
- Zaful
- Zara
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