Twitter is going through one of the most complex and complicated eras of its recent history. It’s been a month since Elon Musk He entered as the new owner of the platform and the truth is that he has done something historic, but perhaps not for the better.
Twitter was a social network that seemed stable and relatively solid in its growth rate. But everything began to spiral into chaos as the owner of SpaceX and Tesla Motors began buying up too much of the company’s stock.
We have already extensively documented the account of how Elon Musk ended up being virtually forced to buy Twitter after, apparently, a failed attempt to fake his purchase just to inflate the value of the shares he owned.
But what followed perhaps is something that no one could measure. The first week was extremely turbulent. With an unreasonable number of layoffs, not-so-smart moves, and fiascos that scared advertisers away.
However, now that a whole month has passed it seems that things are reaching an inevitable boiling point where Musk would not be reacting in the most positive way. On the contrary, he would be aggressive towards people who are abandoning him.
Report claims Elon Musk called CEOs of companies that stopped advertising on Twitter to complain
From the Financial Times comes information stating that Twitter is going through a serious crisis where its largest advertisers are abandoning any investment in advertising within the platform.
Since, as reported at the time by the Business Insideralmost half of his top 100’s of advertisers have stopped investing in advertising within Twitter.
This situation would not make Elon Musk happy, who would be personally calling the CEOs of the companies that have cut advertising campaigns on the social network.
But things have gone wrong, since everything indicates that these calls may have had a conciliatory intention at the beginning, but in all cases he ended up complaining and scolding them for not spending their money on the platform.
“This situation is quite unique. The upheaval, the damage, nothing of this magnitude has ever happened before, ever.said an executive who cut ties with Twitter.
Meta, Coca-Cola, and Kellogg’s are just a few of the larger companies that have stopped advertising their products and services on Twitter.