- Index hide
The trend that has turned on Emilio Lozoya began with iPhone photos and has ended with calls to cancel brands like Hunan, the restaurant where he was having dinner.
Uber Eats has an unexpected brand opportunity and everything has emerged through social networks, where the platform has joined a unleashed trend, because during the weekend, Emilio Lozoya It was discovered in the Hunan restaurant.
This simple fact has ignited various conversations on social networks, since Lozoya faces a legal process, so the idea of seeing him in a luxury restaurant seemed contradictory at the moment he is.
After the incident became known, where iPhone photographs became evidence against the politician, the fact has escalated against Hunan, the luxury restaurant where the former director of Pemex was, and Uber Eats, which has a brand opportunity that You can’t waste it, but neither can you ruin your reputation if you add to it and badly.
Uber Eats and an unexpected branding opportunity
The social conversation that has ignited this weekend, due to the appearance of Emilio Lozoya in a luxury restaurant, has triggered an important trend that we must be aware of when involving two brands and forcing us to see their reaction to these incidents .
The case that concerns this note has led Uber Eats to be the center of the trend, after users have asked that Lozoya be the new brand ambassador of the platform, known for its food delivery service.
Although the conversation that has been generated around this application is a joke, it is also an opportunity / risk to join a hot conversation. The challenge in this is that it is not always an action that pays the brand, on the contrary, it has become a challenge that we cannot lose sight of.
Emilio Lozoya should seize the moment and announce Uber Eats
– Rafael Cabrera (@raflescabrera) October 11, 2021
Uber Eats should capitalize and make an announcement with Lozoya and the Hunan. It would be a milestone
– Alex Lara A. (@AlexLCaps) October 11, 2021
A commercial from Lozoya and Uber eats
– Naiden’s toy (@quiobodanilo) October 11, 2021
Uber Eats has a great publicity opportunity with the Lozoya affair.
– Mario, the (@ mariomunoz73) October 11, 2021
The people of @RappiMexico or @UberEats_mex to take advantage of Lozoya to promote their services. Abused.
– Andrés Arnau (@ArnauMtz) October 11, 2021
The fact that Uber Eats is involved in a negative trend, although it means an opportunity to capitalize on mentions in networks, the profile of the brand in networks may not allow it to join it, but to solve the large number of complaints it faces , where there are complaints of bad practices such as charges for ghost food among other peculiarities, which have the reputation of the brand in check.
All up to you @Uber_MEX If we continue with your intransigence of charging me something that you did not give me and that your application never registered. Open to dialogue because on your platform there is no way. pic.twitter.com/EgdLj3Xutf
– José Gerardo (@jerrygfya) October 11, 2021
Brand opportunity
Social networks are a very important source of brand opportunities, which have been developed strategically and, most importantly, defining practices from which it seems essential to take advantage of conversations that have been imposed on the consumer.
From this perspective, an element that we must not lose sight of warns us of the value that brands play in conversations and how, based on their profiles on these platforms and the way they manage creativity, they end up taking advantage of these trends.
It is also important to understand the value of negative trends and how necessary it becomes to respond to criticism, especially when it ends up becoming a kind of marker in the comments of social networks, which when ignored by administrators of these platforms can be an unforgivable mistake for such firms.
Now read: