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The auction of these sneakers converse It gives us an idea of how much the category of luxury or collection footwear is appreciated.
This case leads us to review studies such as “Total Retail Report”where it is explained why the consumer buys high-cost footwear.
Design is fundamental in the luxury footwear market and proof of this is the department of Nike dedicated to it.
A pair of sneakers converse which were used by Michael Jordan They allow us to see the challenge that the design departments have behind these well-known products, to come up with functional proposals that win over the consumer’s gaze both for the name, the functionality, and for the operation that it has.
In studies as “Total Retail Report” It was found that 34 percent of consumers surveyed bought luxury footwear at cost, which gives us an idea of the willingness that consumers have for proposals within this category.
Before Nike, Converse
The sports tennis auction has consolidated this shoe as one highly appreciated by collectors and by people who make special editions, extremely valuable deliveries in the market.
These types of actions show us a very important element and it is the one that has to do with the ability of brands to get more and more involved with the consumer, through sports sponsorships, as warned by a study titled “2022 Women In Sports Report”where it is noted that sports sponsorships for female athletes increased by 20 percent in 2022.
“While women’s sports have always faced a variety of industry disparities, their ability to win over audiences and generate an exceptionally high level of engagement with brands is undeniable,” she explained. Bob LynchCEO and founder of SponsorUnited.
This figure gives us an idea of how well allying with sports personalities has worked for brands, making this exercise a tremendously valuable guideline in the market.
A great example of this is the auction of a pair of sneakers converse that Michael Jordan in the 1983 Pan American Games where he played for the United States team and where he won his first gold medal, so the value of the pair of tennis shoes is high for those who are in charge of collecting this type of garment.
The starting price for the old pair of sneakers with leather details, the Converse star logo and barely any black details starts at $10,000.
With this case of a pair of tennis shoes that attract the attention of the consumer, we have already seen interesting bets from sports brands to win consumer interest not only with high-priced tennis shoes, but also with innovation in design.
The best example of this was given by Nikewhen his design team worked on a cardboard box that, far from any symbolic, material or related claim, was devoid of any detail about it, as a response to the request of this occasion.
This case showed us how important the sports market becomes in terms of design, not only to find a valuable product for consumers and collectors, but also functional for its distribution by electronic commerce.
Given this panorama, it is striking how important it is in consumption to identify patterns that allow us to understand the market based on elements that undoubtedly help us to identify opportunities in the market, as happened with Nike and his latest collaboration with Jarritos.
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