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The toy sector faced the next few years with various challenges and challenges to boost its business.
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The world’s most valuable toy brand is Lego, valued at $6 billion in 2022.
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In Mexico, there are some 200 micro and small businesses, workshops and toy artisans.
Christmas is the most special date for everyone, since it is a time to meet with friends and family and especially to give as a gift. Given this, these dates can be very important for various sectors, especially for toys, which year after year has grown more, leaving large numbers.
Changes in the world are reflected especially in the tastes of consumers, Therefore, a toy that was relevant in the past may not be relevant today. In this sense, Mexico is the fourth largest producer of juguetes worldwide, Therefore, it represents 1.9 billion pesos per year, of which 70 percent are imports.
According to the Mexican Association of the Toy Industry (AMIJU) there are some 200 micro and small companies, workshops and artisans, mainly in Jalisco, Michoacán and Oaxaca, dedicated to making souvenir toys.
In this sense, according to NPD, the toy sector is growing, and this is evident in the numbers of both consumption and online searches.
The most wanted toys for Christmas
Currently, in a saturated ocean of toy supply, and the increasingly changing world is reflected in the industry, so this year the most sought-after toys are not the same as last Christmas.
In this sense, the digital marketing agency Estudio34 revealed a study of toys based on online popularity data and search volumes in the Google search engine, revealing that “construction” toys occupy the top.
Therefore, the popularity of these goes, since each type of toy stimulates a specific ability of the children, construction toys with 30.33 percent of the searches. Followed by the popular dolls which also have a high search volume at 13.03 percent.
Among the popular ones, they are followed by crafts with 6.22 percent, stuffed animals with 5.60 percent and outdoor toys with 5.38 percent. Although with a more timid popularity, the appearance of wooden toys stands out with 5.23 percent, a type of toy that barely had a presence years ago.
For its part, the research highlights that LEGOS continues to be the sensation of 2022. The Danish toy brand, which dates back to 1932, continues to be popular among the little ones, so the presence of LEGO is greater every year, so that leaves many toy brands behind and by far.
While, according to the study of the top 10 toy families with the most online searches, the amount of doll presence is surprising, where the most popular are the hyper-realistic Reborn dolls with 29.72 percent. It is followed by Rainbow High with 12.81 percent, Trolls with 10.60 percent, and My little pony with 8.84 percent. In that same order, Barbie is positioned with 7.80 percent, Bratz with 7.62 percent and Nancy with 7.26 percent.
In terms of action figures, the most searched on the internet is: Spider-Man with 16.58 percent. As well as Marvel superheroes, which in the toy sector is much more popular than its rival DC, but in recent years, Disney has carried out several strategic acquisitions, which now includes the Marvel and Star brands under its umbrella. Wars.
And it is so that, at the gates of the Christmas and Three Kings Campaign, all economic agents are pending how this sales period will evolve and what will be the eventual impact of the global logistics crisis.
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