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About $516 billion is spent annually on media advertising around the world.
In 2021, the United States was the largest advertising market in the world.
In Latin America, Brazil is one of the greatest exponents in the industry.
In a world increasingly saturated with information and content, creativity remains the key to standing out. Given this, we present the best advertising campaigns of the week, according to the Merca2.0 team.
We can define advertising as any form of communication carried out by a natural or legal person, public or private, in the exercise of a commercial, industrial, craft or professional activity, in order to promote, directly or indirectly, a product or service.
In this sense, the importance of this industry can be seen reflected in advertising spending in the global market, where a study carried out by eMarketer highlights that this industry generates millions of dollars, and spends around 516 billion dollars annually. in advertising in the media.
The best four ad campaigns of the week
Brand: Save the Children Mexico
Agency: Gray Mexico
Campaign: Rain (Rain)
Country: MEXICO
In commemoration of the month of the girl and the boy, Save the Children reiterates in its new campaign an urgent call to action to all sectors of society, to implement an Emerging Program that Protects the Lives of Girls, Boys and Adolescents.
Brand: Colgate
Agency: VMLY&R Australia and New Zealand
Campaign: Hear Gear
Country: Australia
The athlete’s helmet is designed to absorb impacts, unfortunately for those athletes with hearing implants it also absorbs the vibrations that carry sound to the hearing implant. That’s why Colgate and VMLY&R partnered with Steeden, a sports equipment manufacturing company, to develop ‘Hear Gear,’ a protective headgear designed specifically for the deaf and hard of hearing and pitched to Australian rules football (AFL) players. .
Brand: Prime Video
Agency: LePub
Campaign: The Laundry Screening
Country: Italy
Prime Video, an exclusive broadcaster of UEFA Champions League football in Italy, celebrated the magic of the competition with an exciting initiative, a special live broadcast of one of the biggest knockout matches of the season featuring the Neapolitan fans. ‘The Laundry Screening’, created by Publicis Italy / Le Pub for Prime Video, surprised the city by bringing the match between SSC Napoli and Eintracht Frankfurt directly to the heart of Naples, in the Spanish Quarter, offering a unique immersive experience to the Azzurri . fans present.
Brand: Protex
Agency: VMLY&R
Campaign: Awakening Lullabies
Brazil country
Becoming a new mother is often accompanied by significant hormonal changes and a major change in identity, as well as a disruption of typical support structures and routines. To support new mothers during this phase, Protex Baby has released “Awakening Lullabies”, a calming soundtrack designed to help mothers feel less alone and reassure them that their feelings are normal.
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