From the most outstanding marketing news.
Even notes that had an impact in Mexico and the world.
These are the five most read articles this week on the Merca 2.0 portal, where the most relevant aspects of the industry are highlighted, as well as where the importance of the digital community and its impact are reflected within society today.
1- “Goodbye ADO”; find and viralize bus with “premium” service: Offering the market an immersive experience outside of their daily lives can represent the opportunity to leave the brand of our company in their memory, a fact that will improve their experience with our company.
2-Restaurant charges a tip of 200 pesos for a bill of 470; This is how they display it: Through the TikTok social network, a consumer narrated the bad experience she had after eating at a buffet-style restaurant located in the center of Mexico City and when asking for the bill, she was charged a percentage of the tip. Likewise, the consumer narrates that the bill was 470 Mexican pesos and the restaurant wanted to charge her 200 Mexican pesos as a tip. “Buffette that ended in disgust,” the consumer said in part of her video.
3-Arachnid “ingredient” in Bimbo bread puts the brand in trouble: One of Bimbo’s flagship products has been called into question by a consumer showing a spider “ingredient” in his bread. It is no secret that Grupo Bimbo is one of the strongest Mexican companies, a brand that, in some way, consumers feel proud of just because it is from Mexico.
4-He calls Ricardo Salinas a “usurer” after Elektra will not respect promotion: A consumer identified on Twitter as @kuro_gamerplays shared his complaint on the social network Twitter, where he narrated that he was going to buy an Xbox console that marked the price of 6,599 Mexican pesos thanks to a promotion that the firm maintained, but when he went to pay for them, he They said the true cost was 7,500 Mexican pesos. Likewise, he highlights that the sellers told him that this promotion was until May 10, but the consumer added that his publication did not indicate that.
5-This is what the Bonice logo would look like if it were a luxury brand: Mr Brander, as he calls himself on TikTok, has recreated the Bonice logo and, faithful to its content, presents it as if it were a luxury brand. Currently, the profession of “Content Creator” is one of the most popular and attractive for the new generations that have grown up with this new way of consuming social networks.
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