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57 percent of consumers would choose sustainable brands even if they are more expensive.
61 percent of consumers would switch brands if they found out that it is not organic.
42 percent of consumers are concerned that the materials in the products they buy are recycled.
Caring for the environment is becoming a more important topic and commented on by people around the world, which is why they criticize and do not forgive brands, companies and personalities that do not take care of the Planet. The company of marketing Sustainable Yard created a ranking of the celebrities who pollute the most only with their trips during 2022.
The mentality of consumers has changed, so there are more and more those who have internalized respect for the environment, are concerned about sustainability and care for the environment.
According to data from the latest GlobalWebIndex research, more than 57 percent of consumers would choose a sustainable brand even though it is more expensive. Likewise, 61 percent of consumers say they would probably switch brands if they found out it wasn’t organic.
In this sense, the report states that generation Z are the new consumers who are choosing brands and digesting their loyalty based on the ecology of the product’s packaging and material.
The list of celebrities who pollute the planet the most
As if it were about brands, there are currently many celebrities who move the opinion and tastes of their followers. Given that, using the account’s flight tracking data Celebrity Jetsyard, company marketing sustainable, has made an estimate of who uses this means of transport more and, therefore, who has a greater CO2 footprint.
This list is not new, since it dates back several years, but the current situation involving extreme pollution and climate change has meant that now more than ever the focus is on celebrities and brands that generate a large carbon footprint. .
The news recently went viral that Kilie Jenner faces backlash from social media users for bragging about private jets of her and her boyfriend Travis Scott, in addition to using his to make short flights, but the list of celebrities not only names one of the sisters of the kardashian, for there are also many other well-known names, such as Taylor Swift.
The aforementioned ranking details the celebrities who pollute the most only with their private plane trips, surpassing the carbon footprint that a normal person can leave.
Likewise, Yard explains that the carbon footprint of a person for a year is approximately seven tons, while that of these celebrities with their planes is estimated at about 3,376 tons each so far in 2022.
On the list how to position herself number one is the singer Taylor Swiftwhose jet has made 170 flights in the last seven months, which means more than 8 thousand tons of CO2 emitted. However, on many occasions the representatives of the American artist have come out to deny this data, explaining that the singer usually leaves her plane to other people and that these trips are not hers.
The top of the list is followed by the boxer Floyd Mayweather, with 7 thousand 076 tons of CO2 emitted, and in third place, the rapper Jay-Z with 6 thousand 981 tons. While Kim Kardashian’s plane has made trips that have involved between four thousand 268 tons of CO2 so far this year.
The rest of celebrities has not commented on it, but it does not mean that its impact on the environment is much less.
Yard: List of celebrities and their CO2 footprint
- Taylor Swift – 8 thousand 293 tons
- Floyd Mayweather – 7 thousand 076 tons
- Jay-Z – 6 thousand 981 tons
- Álex Rodríguez – 5 thousand 342 tons
- Blake Shelton – 4 thousand 495 tons
- Steven Spielberg – 4 thousand 465 tons
- Kim Kardashian – 4 thousand 268 tons
- Mark Wahlberg – 3 thousand 772 tons
- Oprah Winfrey – 3 thousand 493 tons
- Travis Scott – 3 thousand 033 tons
In that sense, there are more and more issues that in the past were not of great relevance for people and therefore for brands or companies in the world, but today with the new generations these issues have become a flag of struggle to expose and condemn those who don’t care and do something to fix it.
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