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Currently, just over 58.4 percent of the world population has an active profile within one of the digital platforms.
In Mexico alone there is an Internet user base of more than 24.3 million users.
Digital platforms like YouTube and Google dominate the market.
Within the current context, social networks and digital platforms have become a fundamental part of the daily life of millions of people, since it is within these that young people especially seek entertainment, interact, trade and function; however, over time, the taste for certain digital platforms, have been modified, so now these have changed, especially among generation Z.
According to what was pointed out by “We are Social”, currently it is estimated that at least 63 percent of the world population has access to the internet, figure that represents a base of at least 4 thousand 950 million Internet users, of which at least 24.3 million are Mexican.
It is estimated that At present, at least 4.62 million people have an active profile within one of the different digital platforms, a figure that is equivalent to just over 58.4 percent of the world’s population, a figure that represents a growth of at least 10.1 percent.
These are the apps that dominate in generation z
As a result of the forced social distancing, digital platforms have become a fundamental piece of people’s behavior, so much so that each generation has approved of some, either platforms like Facebook for those who entered the internet several years ago or some others like TikTokplatforms dominated by the new generations, so these are the digital platforms dominated by generation z.
YouTube 86 percent, Google 83 percent, Netflix 82 percent, Amazon 80 percent, M&M’s 79 percent, Walmart 79 percent, Target 79 percent, Doritos 79 percent, Kit Kat 78 percent, Oreo 78 percent .