Adidas kicks off marathon season in the United States, launching this week the Adidas Adizero Adios Pro Evo 1. They are among the most expensive running shoes of 2023, but the company has a good reason for this.
First, let’s know how much they are worth: 500 dollars.
Second, Adidas’ justification: it is the lightest running shoe I’ve ever created. It only weighs 138 grams.
So, with the price they have, they constitute good allies for runners.
The company explains the three stripes that the Adidas Adizero Adios Pro Evo 1 have a lightweight mesh upper and a Lighstrike Pro foam midsole.
That translates into a very low weight for any athlete, as well as comfort and protection.
“Meet a running shoe like no other,” describes Adidas on its portal. “The Adizero Adios Pro Evo 1 is a improved prototype with unique technology that challenges the limits of racing.”
“With a liquid rubber sole, a next-generation forefoot rocker and the latest version of Lightstrike Pro foam, “This model embodies innovation in high-performance racing,” underlines the company.
Patrick Nava, Adidas vice president of product, career and credibility in Sports, pointed out the benefits of the Adidas Adizero Adios Pro Evo 1.
“We set ourselves the goal of creating a racing shoe that is packed with the technology that ambitious runners have come to love in the Adizero franchise, but with a weight that we have never seen before in Adidas”, Nava pointed out.
Regarding its design, play with gray and black colors, with the brand’s characteristic three stripes moving from the sides of the foot to the midsoles. Finally, the soles are white, as well as the laces and eyelets.
The Adidas Adizero Adios Pro Evo 1, worth $500, began selling this week in limited quantities. through the Adidas app. The most likely thing is that, although its price is high, it will sweep sales, especially focusing on the marathon season that is about to begin in the United States.