9 out of 10 people in Latin America already plan to enjoy the Qatar 2022 Soccer World Cup
weeks before the start of most prestigious global football event and expected of the world -the Soccer World Cup 2022-, Teadsthe global Media Platform, shared the results of a overall study carried out together with the research company Global Web Index (GWI), which sought know in detail, habits Y behaviors of the consumers in around this sporting spectacle of unique magnitude, that every four years captures the attention of millions of people.
The research had the digital participation of plus of 2,700 people older internet users of 18 years and included residents of Argentina, Brazil, Colombia, Mexico Y Peru. The same allowed unveil the sources of information they choose users to keep up to date with everything that happens around the Cup and, among other things, what goods or services they have thought acquire either contract.
World Football: A unique showcase
With the Countdown pointing to November 21fans of this mega event who calls the care for all ages and genders, already ready to enjoy it. Thus, among the first conclusions of the study of Teads it arises that in Latin America, 9 out of 10 people plan to see it, regardless that your National team participate or not.
Knowing also that summons both those who are or are not regular fans to soccer, the sample identified 3 profiles: FANS YoNCONDITIONALS (54%) of which 7 out of 10 plan see the most possible of matches, FANS CASUAL (34%) of which 2 out of 3 will see the games your favorite teams and the NOR SO FANS (%12), which anyway are up to date with the World Cup.
As a singular fact, it appears that Brazil is the country where most of the Unconditional Fans are locatedwith 5 points above the total for Latin America.
Devices and digital media at the service of sports entertainment
In general and according to the content trend, people who expressed a desire to see the World Cup, will use more than one device. Also, 8 out of 10 consulted plan to see the live matches Y 1 out of 2 They will also check online results.
Both the “Hardcore Fans” Like the “Casual Fans” indicated that the TV is his favorite device to see the games (94%) Y (87%) respectively, although the former are the most likely to also access them from their cell phone (79%) me computer (63%)followed by the radio (26%), tablets (25%) and video game consoles (15%).
As for the relationship between the fans and the information sourcesthe investigation revealed that he 35% of the Unconditional fans plans to dedicate more than an hour a day to read online articles about the World Cup and 1 in 3 readers regular online press will read more allusive news during event.
The study findings allowed check one more time the exposure opportunity that he Soccer World Cup It represents for brands. In this sense, the 85% of Hardcore Fans claimed to have a better perception of those brands that patronize or know associate to the world Y 76% indicated accordingly, that it is more likely to buy products or brands related to it.
Between the products or services to acquire Most mentioned are: TV (38%), TV Package Upgrade (26%) and smartphone (24%). Among minor purchases: snacks (62%) and non-alcoholic beverages (61%) are the most popular products to accompany games, followed by alcoholic drinks (57%).
“We are happy to present this new study by Teads that, at the request of an event as relevant for brands as the World Cup, becomes a roadmap when it comes to identifying commercial opportunities that enhance the businesses of companies and their connection with consumers”, said Eric Tourtel, CEO of Teads Latin America, adding “As strategic allies of brands, Teads has a solid range of solutions that generate this link with the public directly and effectively. The timing is perfect, we are not only on the eve of the Cup but also Black Friday, key and unavoidable dates to meet and exceed their commercial objectives”.