With more than 3 million followers and 50 million likes on its own account (@viking.agency), it stands out as the #1 TikTok Marketing agency.
VKNG Agency is the revolutionary digital marketing group that everyone is talking about, and its success stories are surpassing historical results in different industries and in different parts of the world. This led them to become: the only Latin American agency to be a global TikTok Creative Partnerachieving more than 8 billion views, 30 million followers and record conversions for national and international brands.
With 10 years of experience in production, social networks and advertising, it was from 2019, and with a clear objective, when Diego A. Díaz, Founder and CEO of VKNG, together with Tania Bezares (CCO), Enrique Cobela (COO) and Monserrat Cortés (CFO), risked everything to discover and position themselves within a platform that, at that time, was little known. Now, TikTok has become the number one digital platform for entertainment and a key advertising option for multiple businesses.
How did VKNG start and what is its great differentiator?
“Many people thought we were crazy when we told them about TikTok and why it was important to consider it beyond a medium for generation Z and dance, until it became what it is today: the best way to fulfill your goals as a creator or brand , connecting with diverse audiences”, said the founder of VKNG, highlighting that their great interest in authentic content, fun trends and the inspirational way of the TikTok community, was what led them to be pioneers of this important giant. “We learned very quickly that users are looking for something increasingly fresh and native to TikTok, valuable content that entertains and that has a super power to generate demand, the famous #TikTokMeHizoComprarlo”.
Through an all-in-one service, including creativity, viral content creation, creator marketing, development and implementation of user-focused digital strategies, account and campaign management, as well as promotional campaign optimization, VKNG Agency has managed to generate exponential growth in digital communities, sales, competitive advantage and credibility for more than 100 global brands.
Diego A. Díaz shared that the most important thing for VKNG is its humane, empathetic, talented, creative and responsibility-taking culture, focusing on achieving extraordinary results, “conquering the galaxy”, as they call it. Also, he highlighted that they are the group that they are, thanks to the trust and expertise of each of their clients and collaborators, maintaining the commitment at the group level to exceed expectations in a digital world that is constantly evolving. “Whether it’s generating viral content, innovative strategies or fame, we are here to make our clients successful and we do it by working as a team every day,” he said.
What are some of the advantages you offer as TikTok Marketing Partners?
VKNG Agency offers a wide range of services that benefit its clients. These include exclusive integrations and the latest platform news to boost brand performance, global TikTok ad optimization, account verification management and technical support, partnerships with top TikTokers and trending creators. , customized solutions with multiple TikTok teams and different unique programs to drive, grow and international events with TikTok.
Some success stories of VKNG?
“Cc we managed to position my mother among the best psychologists in LATAM”, highlighted the CEO of the agency. He went on to share that Elsa Gomez, better known as @psicologatiktokera, was a person with no digital presence and few patients before TikTok. Now, in less than 3 years, with a lot of effort and determination, she has more than 1.4 million followers, was nominated for Best Knowledge Creator at the TikTok Awards 2021, participates in different forums and television channels and, most importantly, that you have the opportunity to support millions of people with what you love to do most, which is provide mental health support. Currently, it has a waiting list of up to 700 people and will offer more group workshops and lectures. “This is a great example of how we can exponentially boost any brand from scratch, adding value to different targets.”
Other success stories of VKNG Agency include breaking the record for the most viewed TikTok live, with around 1 million viewers, with one of the first vertical livestreams and entertaining recaps, specially made for the platform with “Lo Cool de Los Oscars”, achieving more than 350,000 followers for the @tntlatam account in less than a week. In addition, with clients like Kavak, they have achieved more than 2 million followers in 1 year, and 6 out of 10 sales leads, in one of the most important campaigns for the brand, came from TikTok.
Recently with NotCo, they got 17 million views in a creator marketing campaign, historically increasing traffic to their website, surpassing the brand’s 2023 Super Bowl campaign in other media, and all at a lower cost.
How would you define VKNG in 2 sentences?
“People who really care do it better”. “It always seems impossible until it’s done!”
Finally, what would you recommend to the brands that are venturing into this world of TikTok today?
“Without fear of success! Life is an adventure and we learn every day, we are here to support you to conquer the multiverse together.”