It is the main conclusion that is drawn from the most recent consumption barometer of the international consultancy IRI, a monthly report that shows the evolution of mass consumption in Spain, and that collects that in the TAM May 2021 the total mass consumption evolves in value with figures more moderate compared to previous months, growth that continues to be driven mainly by demand. Analyzing the first months of the year, the growths are negative when compared to a period of confinement in which the growths we experienced in 2020 were extraordinarily atypical.
When comparing the TAM 2021 with respect to 2020, an evolution in value of 0.9% is observed, caused by the increase in demand, and if the comparison is made with 2019 -prepandemic- the accumulated increase was almost 8%. Putting the focus on the YTD (year to date, year to date), the growths are negative due to the comparison with a period of confinement in 2020 and massive purchases, so that the evolution in value was -2, 8%.
The Great Consumption in food
In the last year, it was groceries that drove growth, with values of 0.4% in Food, 1.3% in Fresh Products and 3.1% in Beverages. The negative growth is contributed by Perfumery and Hygiene products (-1.9%), weighed down by the pandemic and the habits acquired by the consumer. However, looking only at the months that we have been in 2021, there are certain signs of recovery.
Regarding sales channels, online has experienced the highest growth in value sales (45.2%) but still represents a small share (1.7%) compared to physical channels. Another significant data is that sales in promotion in value of the manufacturer’s brand recovered the quota that they had before the pandemic: 40.2% in hyper, 17% in super large, 23.8% in super medium, and 20% in the little ones.
And finally, by autonomous communities, they all decreased in May 2021 with respect to the same month of 2020 -period of confinement and mobility restrictions-, with the Basque Country in the lead (-12.3%), followed by Madrid (-10 , 6%), and Extremadura (-9.9%).
Qualification
The value of FMCG evolves moderately with the start of the de-escalation
Description
The total value of Mass Consumption evolved moderately in May with the start of the de-escalation, after the state of alarm had ended.In that month all the autonomous communities decreased compared to the same period of 2020, moment of confinement and restrictions on mobility .
Author
Gastronomy Journal