The term CTV or connected television refers to the multiple ways in which content can be transmitted through various devices. The CTV refers to the devices that are connected to the internet and through which music, videos, etc. can be transmitted.
In this way, streaming is used, which, according to Amazon ads, is the digital distribution of video content through devices with an Internet connection, instead of a cable signal.
Transferring this concept to the area of health, the question arises: how can streaming contribute in this regard?
As we go deeper into digitization, more and more tools are emerging that seek to cover our needs. We have already seen the topic of social networks and other platforms, but focusing on streaming, this is a great opportunity to generate valuable content regarding medical specialties with scientific and non-scientific information. The idea of interacting through this format allows us to highlight the following advantages:
1. Users can have different formats for interaction.
2. You can see, listen or read the material provided on the platform.
3. Access is in one place.
4. The office hours are eliminated, since it can be seen anywhere, anytime.
The biggest challenge is to make the content provided attractive to the healthcare professional and to help them in their medical practice.
Why generate streaming content?
Until 2022, Nielsen data showed that the use of connected TV increased more than 21%, which allowed capturing 5.6 additional share points. In total, it represented 32% of total television time compared to 26% in 2021.
Undoubtedly, streaming is the future of television and we can include health in aspects such as: mental, physical, spiritual, etc. The reality is that the success of these lies in standing out among so many options, therefore all the content that is sought to be generated and that involves talking about topics as specific and important as health, needs to be different from what the doctor sees in any other part.
Even this content can serve to help the health professional to relax or feel more comfortable while continuing to be informed of the trends to apply them in their day to day.
Sources:
– Amazon Ads
–NielsenQ