The major streaming platforms on the market have offered their service for years, but a new coalition will seek to put more competition in the ring now.
The streaming is the new meaning of entertainment. The power that closed television channels once had, and later premium packages, is now represented by digital platforms. Have the possibility to choose what, when and how to see the best productions of Hollywood makes these so desirable.
However, traditional studios also had their charm. Contracts with actors and directors, as well as purchased franchises were the strongest weapon of traditional production companies. However, that hegemony is over. At the time that virtual catalogs were also dedicated to producing, the superiority was less.
For this reason, the old production houses decided to ally or let themselves be bought by the owners of the live broadcast. In this, Disney was made with Fox, Amazon with MGM, HBO Max he joined to WarnerMedia and the market tightened.
What began as a fight of the giants, turned into a war of the titans. But that was not all, but there were other small companies trying to fight. In that attempt, Discovery offered his service and joined the space of HBO.
Thus, following this model, two of the least important, Voodoo and Fandango Now announced their coalition. Both platforms have been relegated with the power of the main ones, but the strength of both could put them closer to the level.
The union of both companies will be found in Roku, which is a store for streaming services. It should be noted that the union will retain the Vudu name and will be on demand, different from others, as it will maintain the pay-per-view style.
This is not entirely negative, since the payment per product will allow them to have more recent content such as Fast and furious 9, In The Heights or Black widow. Having products from other services at a lower cost could make them successful.
Source: Collider