- Video On Demand Services will continue to grow and position itself over the next few years.
- In Latin America alone, it is expected that by 2026 there will be approximately 131 million subscribers.
- Given this, the product placement It will be one of the main resources that brands will use to position themselves.
The trend of streaming, of streaming platforms, is a fact that will not stop and, facing next year, it will continue to grow.
Once Netflix was positioned in the market, there was no going back and it was clear that the boom for this type of services would begin to give great results and attract worldwide attention.
In this way, after the arrival of Netflix and, with it, the decline, little by little, of traditional television, more platforms appeared on the market, each with its own content and, of course, with its own subscription plans .
So much has been the rise of Video On Demand Services (SVOD) that it is estimated that, by 2026, in Latin America alone, there will be approximately 131 million subscribers, with Mexico being one of the countries where there will be more users.
Based on the latter, Latin America has become one of the regions where the main streaming platforms such as Netflix, Amazon Prime Video, HBO and Disney Plus have had a great impact among the audience and, in fact, this will still be a trend.
In that sense, if Netflix has just over 41 million users in Latin America, other services such as Disney Plus, which is gaining popularity in the region, has just over 12 million users.
Now, Latin America is, without a doubt, a great market; around more than 150 series or movies are produced per year, being a great alternative for advertising campaigns that, as we know, usually take advantage of this type of space to position themselves.
And it is that, within this framework, the product placement It is one of the main resources used by advertisers. It is even expected that by the end of 2021, this strategy will exceed 23 million dollars in revenue, 14 percent more compared to last year.
Series and movies are, in fact, vital for the positioning of brands and, in that tenor, the product placement It is one of the most required and used strategies. According to data from Concave Brand Tracking, of the 50 most popular films of 2020, 44 of them include at least one brand reference.
One of the most successful examples of product placement it is Bad Boys for Life, the film starring Will Smith, being one of the films that grossed the most at the box office worldwide.
Another of the closest examples we can see with the recent quote from James Bond, No Time to Die, where brands took advantage of every detail of the film’s owner to position their products and, with it, reach a very large number of consumers.
Now, when it comes to Netflix, Squid Game (The Squid Game), the most successful series in the platform’s history, became a great window for brands, such as Vans or Heineken, who, in order to reach new consumers, took advantage of the popularity of the series to develop their strategies.
For next year, considering that services such as Netflix, Amazon Prime Video, Disney + and HBO will continue to go up and create more content, brands are expected to follow the resource of the product placement to position, then. In addition, we must consider that social networks play an important role, as we saw with The Squid Game.
Now read: