When we talk about emblematic people in the world of technology, one of the first that comes to mind is Steve Jobsco-founder of Manzana. Born in San Francisco, California, in 1955, the businessman began to have a notorious interest in electronics and mechanics. And that's how in 1976 she gave life to the first Apple computer in his family garage. That was the beginning of a long career marked by successes: the Macintosh, iPod, iPhone and iPad. Of course, he also had some setbacks along the way. One of them was the Rokr E1.
And before the iPhone was launched and managed to transform mobile telephony, Steve Jobs faced an unusual setback with the Rokr E1a device created in collaboration with Motorola in 2005.
What is the Rokr E1?
We are talking about a phone intended to merge the musical experience of iTunes with the functionality of a cell phone, and which ended up being a lesson for the future of Applemarking a before and after in its approach to smartphone design.
When the Rokr E1 was officially presented, the event was plagued with technical problems and limitations, marking an embarrassing moment for Jobs and demonstrating the device's shortcomings. For example, he had capacity for just 100 songs and impractical music transfer from iTunesso the Rokr E1 was far from being the innovative product they had originally imagined.
But far from discouraging the company, this setback acted as a catalyst in the development of its own device that did not depend on external associations as happened with Apple and Motorola.
Thus, not two years passed after the Rokr E1 fiasco and Jobs already had an ace up his sleeve. Apple introduced the first iPhone in January 2007an innovative device that managed to redefine industry standards by integrating the functions of a phone, iPod and internet browser into a single functional device.