This new standard will determine the commercial success of future series.
It’s been a long time since a Netflix series had hit such a big pitch. We have found examples of success for many years. Without going any further, in the last five years, series such as Stranger Things in 2016, Por Trece Razones in 2017, or La Casa de Papel after buying its rights to Atresmedia in 2018 stood out. But the records are to be broken, and The Game del Calamar, production from South Korea, has been so successful on the platform that Netflix has decided to change its way of measuring audience.
As indicated by The Hollywood Reporter, the streaming platform, today, uses a very simple way to measure the audience. Since 2019, measuring the bounce rate of users, they estimated that the two minute viewing of the footage of an episode was enough to consider it as reproduced, compared to the previous standard that set a reproduction when 70% of the episode had been seen. Now, after considering these measures unsuccessful, they will decide to measure the total number of hours that have the series and episodes after 28 days in issue.
This is an important change to measure audiences by Netflix, although this throws up other variables to take into account, such as the duration of the episodes of each series, as well as the number of them in each season, since the same number of reproductions in a series of 6 episodes of 30 minutes will yield much fewer hours of reproduction than a series of 13 episodes of 50 minutes. With variables of this type in mind, Netflix will take care of measure the degree of success of your upcoming series and movies.
Netflix already measures the number of hours played in total by its users, it should be noted. The difference, that yes, will be that this standard with the limit marked of the first 28 days of emission from now on will be the main indicator of success. In fact, The Squid Game has smashed all previous records in hours of playback, reaching the 142 million hours, very far from other successful series such as Sex Education and its 55 million hours of reproductions, or the 69 million hours of the last season of La Casa de Papel.
Bearing in mind that Netflix has 213 million subscribers worldwide, the hours played by The Squid Game would represent 1 hour of playback by two-thirds of the total users. Obviously, with the immeasurable success that this series has reaped, the second season is more than confirmed. In fact, we can already find The Squid Game crossovers even in video games like Fortnite.
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