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48 percent of consumers say that their finances are among their concerns this year.
80 percent are willing to change their personal behavior for reasons of responsible consumption.
Consumers need clarity, transparency, flexibility and choice to make decisions.
Data and trends are the main information revealed by specialists year after year. This 2023, there will be a complete change in consumer trends.
After the Covid-19 pandemic, new trends were generated that perhaps by 2023 will continue or have even been forgotten. That is why specialists reflect that the changing environment in which we operate, it requires brands and companies to be willing to adapt their offer and strategies to new consumer trends.
In this sense, in these uncertain times, and under a global economic crisis aggravated by the pandemic and because of the tension between Russia and Ukraine, consumers are looking for a sense of control.
Hence, data from Mintel Trends 2022 highlight that “48 percent of consumers say that their finances are among their main concerns.”
Other data reveals that 80 percent of the inhabitants would save energy and are willing to change their personal behavior for reasons of responsible consumption.
Main consumer trend in South America this 2023
through the most recent report, from Suramericana and Ipsosyou can break down what are the five consumer trends that will mark the industries this year, especially the brands.
Among the list of these are the construction of identity, the search for stimuli, social and environmental concern, health care and reflective consumption.. And according to the research, these will be the issues that will determine people’s decision-making in the coming years.
“Thanks to an analysis of global, regional and local forces, from Suramericana we seek to design future scenarios to understand when and how companies can anticipate changes to turn these scenarios into opportunities that allow us to potentiate our businesses and continue providing well-being to people”, explained Juana Francisca Llano, president of Suramericana.
In this sense, the investigation highlighted that the findings obtained by the Trend Radar highlight the importance of its understanding and anticipation to manage and trigger the necessary changes in organizations.
Therefore, the construction of identity will be a relevant issue, since it is being influenced by the information from the algorithms, generating decisions conditioned by biased information. “For this reason, self-knowledge became a matter that is affected by analytics”Explain.
While the second trend that will be marked in the population will be the search for stimuli, offered by personalization and connectivity alternatives, they have generated a world of over stimulation that seeks to produce a better experience and sensation of pleasure. “For this reason, the way in which the senses are used is being transformed, due to the fact that the digital age and the speed of change favor a sensory overload. In addition, there is a general feeling of tiredness in relation to change” research highlights.
As in other years, current consumers continue to be concerned about social and environmental issues, and the fact is that the various evidences of climate change have aroused a sense of urgency in the face of the social and environmental crisis. “This demand is due to the fact that there is a more informed world that demands that the solutions to these priorities become real. In this way, people seek lifestyles with behaviors and consumption habits that contribute to reducing the environmental and social impact.
Health care and technological advances in the areas of information technology and medicine have allowed greater awareness and understanding of people’s health status. For this reason, there is a greater concern for health care, since information on this subject is available to everyone.
Finally, reflective consumption will also continue to be maintained. “People have rethought their priorities, beliefs and behaviors on a day-to-day basis. Currently, a pattern is emerging in which society makes more thoughtful consumption decisions, focusing on experience and enjoyment over the excessive consumption of goods.
“The world is facing not one, but many crises: the financial, climate, energy crises and the inequalities that become geopolitical crises. The opportunity is in providing reasons to believe in organizations, acting as a bridge between the global and the local, and offering an expanded value proposition that improves people’s lives, their environment and the planet”, said Philip Ryan, partner at Ipsos Strategy3 USA.
In short, these data can be used by companies, with different strategies to implement these trends, it is essential for brands to succeed in developing the experiences, products and services that their consumers will demand in the coming years.
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