Next to every genius there is a right hand, capable of innovating, correcting and working together to achieve certain objectives. Manzana It has not only positioned itself as the most important technology company in the world, but as a company that knows how to keep its secrets until it announces its jewels: Katie Cotton was always behind that concept.
Unfortunately Kathryn Elizabeth Cotton, 58-year-old British, died on April 6, although the news was known days later. But it wasn’t just anyone: was the right hand of Steve Jobs and considered the guardian of Apple.
As recalled by a report published on the website applesphere, Jobs was a suspicious person, who rarely revealed his intentions. He didn’t like to talk about his past and even less to show his cards for the future. In Cotton, he found the ideal person to protect his interests and those of his company.
What was Katie Cotton’s role at Apple?
Katie Cotton was Apple’s head of communications and public relations for nearly two decades.. She was present at the company when the first iPhone hit the stores.
Born in 1965, Katie has been considered one of the most notable women in the field of public relations and technology marketing. She settled in California in 1988, joined Apple in 1996, and served for nearly 19 years as vice president of worldwide corporate communications for Apple Inc.
His biggest proof that he protected both Apple and Steve Jobs it was when he battled for the privacy of the genius of the brand during the last years of his illness.
Because of her position, the media turned to her every time they fought over an Apple exclusive. She had the ability to generate hype, knowing that a simple phrase could go around the world and be interpreted in a thousand ways. He never considered the press as a friend, but as a way to communicate the steps of the company.
Katie Cotton retired very young to spend more time with her family and take care of her work as a philanthropist, volunteering at various charities such as Pets In Need in Redwood City or SafeSpace in Menlo Park.
In a statement from Apple, the company recalled that Katie “He was an extraordinary person and made countless contributions throughout his two-decade career at Apple”.