The 2018 World Cup final reached an average television audience of 517 million viewers.
In 2021, revenue from copyright marketing of FIFA, were higher than 131 million dollars.
Qatar 2022, is considered one of the most expensive world cups.
The technology is already present in all our lives, especially in the most influential industries around the world. This month, with the arrival of the most important sporting event of all, such as the FIFA World Cup, technology has come to the fore, with a ball that quickly warns of being out of place.
The FIFA World Cup It is one of the most important sporting events in the world, that is why its audience exceeds millions worldwide. In this sense, the 2022 World Cup in Qatar will be the most expensive in history with a budget of 220 billion dollars, according to FIFA data.
According to data from FIFA itself, the 2018 World Cup in Russia cost 11.6 billion dollars and In the 2014 Brazil fair, 15 billion dollars were spent.
The ball system
This Monday, Adidas presented Al Hilm, the official ball of the semi-finals and the final of the FIFA World Cup Qatar 2022.
It was possible to know that this name, which in Arabic means “the dream”, takes over from what has been the official ball of the competition up to now, Al Rihla (in Arabic, “the journey”).
According to the brand, the ball presents the latest advances in ball design and technology that the sportswear brand used for Al Rihla, who helped referees make faster and more accurate decisions during this World Cup.
It was possible to know that the technology deals with a chip installed inside the ball but that will make the data arrive faster for the final decision of the main judge. In that sense, in combination with player location data, this innovation provides the video referee team with immediate information to optimize decision making and help fans enjoy the game with fewer interruptions.
Likewise, the new technology combines artificial intelligence with data generated by an inertial measurement unit (IMU) in the center of the ball. Because it is combined with a semi-automatic offside detection system, it allows you to control the exact moment of play in very close illegal situations.
“With the development of ball-linked technology, adidas has made it possible for the video refereeing team to have a very important new level of information. The data provided by the ball opens the door to a new way of understand and narrate the exceptional plays of this World Cup,” said the director of FIFA’s Football Technological Innovation Branch, Johannes Holzmüller, in the official statement.
As well as the amazing spherical is providing information in real time for the judges, who will be able to rely on the VAR to make the necessary regulatory determinations, thanks to the artificial intelligence system that it has and the internal sensor.
Therefore, it also allows it to be able to provide data on the location of the players, without interfering with the rhythm of the matches, since its technology does not affect movement and weight when being hit or being in the air.
And it is like this, as not only technology is found in this system in this world cup, because the referees are also handling various technologies so that a good game can be played.
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