So far in 2023, the price of Bitcoin (BTC) has risen sharply, but one industry executive has highlighted that some of its features are much more important than its price.
Matěj Žák, The newly appointed CEO of the cryptocurrency hardware company Trezor believes that the financial independence that Bitcoin allows is the main benefit of the cryptocurrency and is more important than its market price.
“The year 2023 will be marked by a consolidation for the market and for us,” Žák said in an interview with Cointelegraph, adding that Trezor now has an excellent opportunity to improve its products to prepare for the next bull market.
Bitcoin’s ease of use is one of the main directions Trezor will continue to focus on this year, as BTC and cryptocurrencies are still often seen as complicated technical concepts.the CEO noted. “Our mission is to make self-monitoring even more accessible to everyday users,” he added.
Contrary to popular belief, Bitcoin is not a complicated tool, but a “simple technology with huge potential,” according to Žák. This is because Bitcoin has unlocked unique features that could allow it to compete with rigid traditional financial systems.said the Trezor CEO, adding:
“When you understand it in its broader context, allowing for financial self-sovereignty, for example, the price of Bitcoin becomes a secondary consideration. Philosophically, this is where I am.”
The news comes at a time when Bitcoin has seen solid gains over the past two weeks, returning to levels prior to the FTX exchange crash in early November 2022. Since early 2023, Bitcoin is up 14%, briefly hitting $19,000 on Jan. 13. As of this writing, Bitcoin is trading at $18,900, up 3.6% over the past 24 hours, according to data from CoinGecko.
Trezor is one of the few companies that benefited from the FTX crash and the associated crisis of centralized cryptocurrency exchanges, reporting a 300% increase in sales by mid-November 2022.. In January, the firm named Žák its new CEO, taking over from Trezor co-founder Marek Palatinus. The former CEO will remain with the company as an advisor to help guide the company’s strategic and technical direction.
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