Every entrepreneur wants to make their brand known and position it. Alexandro Desfassiaux He is one of the brightest minds in the world. marketing. However, he is not focused on any type of marketing, but rather does marketing through the scientific method. It is not about creating strategies without foundation or logic. It is leaving behind the romanticism of creative tactics that cannot be measured. Well, efficiency is demonstrated by tangible results.
The growth and success of your brand is possible thanks to marketing scientist because it is based on data and analysis. Alexandro Desfassiaux studied marketing statistician and is the creator of a unique methodology called Marketing Circle where he uses mathematical and statistical models to make marketing strategies. marketing based on data and measuring return on investment.
“He marketing It’s a science. We must not fall into the fallacy that it is an art and cannot be measured. Marketing is a tool that has to generate profits. It is very important for entrepreneurs to know what their positioning is going to be and to make a strategy that really has coherence and consistency,” explains Alexandro Desfassiaux, CEO of Marketing Circle.
Since he founded his agency, Desfassiaux, he has been at WeWork. One day he saw a sign in the offices that said: business speed dating. “I loved it. Many times the networks They are very impractical in the sense that they do not get to the point. On the other hand the networking of #MiPymeNoPara It caught my attention because you do pitch in two minutes. You go with what you go and avoid the unnecessary talk at the beginning,” says Alexandro.
business speed dating
The founder of #MiPymeNoPara is Denisse Alvarez and has a very clear mission: business speed dating. In person at the WeWork in CDMX or virtually with entrepreneurs from across the Republic and even from other countries. Denise He also has another business called Tekamolo which are translations and online courses.
#MiPymeNoPara emerged in 2020 and they have already held 45 online events, 10 networks in person and have managed to connect more than 7,000 SMEs, generating more than $8 million in business. Marketing Circle and WeWork are sponsors of #MiPymeNoPara.
“Before we brought the brand Score My Pitch and we connected entrepreneurs with investors. So, we take that structure to turn it into this networking called #MiPymeNoPara”, explains Dennisse Álvarez in an interview for Emprendedor.com
The next virtual event for #MiPymeNoPara will be on December 5. At the end of each event, they will send you the Business Directory to your email with the details of all the attendees so that you can start tracking your opportunities.
#MiPymeNoPara success stories
This is the dynamic: You arrive at one of the WeWorks in CDMX. There are two possibilities: one, you have to sit and every four minutes you will have a new entrepreneur in front of you telling you their pitch and you will also tell him yours. Two, you will be on the move changing chairs to chat with another CEO, founder, public relations professional or decision maker.
There is a very iconic success story when a 60-something man fearfully logged on to Zoom for the first time with his wife for a #MiSMENoPara business speed date. After several events on this digital platform, they asked him how he had done and he had already closed a contract for half a million pesos.
Two other success stories of #MiPymeNoPara are Mestizo Cocoa which is a chocolate shop and Mezcal Regina. They both met in one of the networkingthey made matches and they threw some mezcal truffles.
Another example is the case of a digital company that found another company in the same field and realized that they complemented each other. They teamed up and closed a very large project with a women’s underwear brand.
More business meetings coming soon
#MiPymeNoPara in collaboration with Círculo Marketing are looking to open new cities. They plan that the next business speed date will be in Querétaro for the following year. They will continue to promote a networking of value wherever you go and don’t waste your time. On the contrary, know that you will be able to connect, generate an opportunity and take on the task of converting those contacts into results.
So, go ahead and attend a #MiPymeNoPara business speed date, whether virtual or in person! We know that sometimes it is a little scary or nervous, but it is important to get involved and move so that your business does not stop and grows. You have to be very clear with your pitch and concisely say your added value. The pitch Since they are one after the other it gives you the opportunity to practice and modify your presentation.
“At MiPymeNoPara we have created a community. For us, attendees are not just another number. We know them, we are very close, we know what they do and many times we find someone at another event who does matches with them so that they do not stop and grow together,” concludes Dennisse Álvarez, founder of #MiPymeNoPara.