On this occasion I want to talk about how the brilliant victory of she bucio in it world championship Parkour can open up a sea of opportunities for us to innovate in marketing sports. The young Mexican athlete has won, and in what way, in a discipline that is gaining popularity by leaps and bounds among the youngest. And this is music to our ears marketers. Just in my previous installment I analyzed the opportunity that exists with the sports emerging and fortunately, we already have a success with which we can “validate” the importance that they can have.
Let’s start by talking about the potential of Parkour. What is it about this sport that so attracts generation Z and millennials? Action, emotion, freedom and a lot of adrenaline. And, now, a champion who has made history for a country like ours that usually suffers from great sporting successes at an international level. A combo that smells like marketing sports successful.
Let’s imagine for a moment that we put Ella Bucio in the focus of our marketing strategy. brand. She’s young, she’s bold, and she’s a world champion. Perfect to be the image of sports products related to the Parkour, or even beyond. Sportswear, sneakers, accessories… can you imagine the impact of having Ella in an ad campaign for a major sports brand? Her image as a strong and successful woman is an instant connection with a young and energetic audience looking for inspirational role models.
Let’s not forget the power of social media either. She can take TikTok by storm (she already has over 500k followers) with clips of her workouts, showing her daily routine, challenging her followers to beat her records… And right there, promoting her products. our clients. Fans will want to follow her style and why not say it, wear what she wears. That’s why we keep using sports idols as product images.
Also, we could work together with sports and educational organizations. Organize workshops Parkour, competitions and other events can be the spark that ignites the passion of other young people for this sport. And at each of these events, Ella’s image, endorsed by our brands, will be present. And finally, let’s touch on a key point: Ella Bucio can be a guide for the younger generations. Her determination and her success are a powerful story, perfect for a brand. Who wouldn’t want to be a part of a young athlete’s journey to push the boundaries and become a world champion in an emerging sport? Let’s not forget that the Parkour It also has very strong lifestyle components for being something very urban. So we can also combine with music. think about the
natural and unforced combination between Sport, Lifestyle and Music, something very similar to what happened at the time with the skateboarding.
Ella Bucio’s victory offers us an exciting path full of opportunities to analyze and consider. A new emerging sport, a young and participatory audience, and a champion who has made history. If that’s not a recipe for good marketing sportsSo I don’t know what it is. So we will see who will be the first brave to take advantage of this moment.
Finally, I leave you some ideas that occur to me “quite soon” to activate in terms of SportsMKT: Virtual Reality and Augmented Reality: A series of parkour experiences in virtual or augmented reality with Ella Bucio as a virtual guide. think about it Something like an “Ella Bucio” challenge/Experience”
branding content: Content could be produced with Ella’s trajectory, showing her training, competitions and daily life. This content not only provides a glimpse into the life of a professional athlete Parkourbut it would also be an excellent opportunity for integrated product promotions.
Social Responsibility Campaigns: A component that cannot be missing: initiatives that promote sport among young people, mentoring programs, or projects that promote gender equality in sport.
Parkour Experiences and Clinics: Organize events where fans can meet Ella, see her in action and learn from her firsthand. This could include parkour demonstrations, training clinics, and photo shoots and autograph signings. Obviously, all this well documented for social media.
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