- On the occasion of the “Pink Month”, Charly Futbol is launching a series of pink t-shirts of the teams it sponsors in Liga MX
- The football window is usually very well used to send all kinds of messages, such as the importance of getting vaccinated against Covid-19 or stopping crime
- Liga MX is not the only league that joins the “Pink Month”; other leagues in South America also launch commemorative jersey designs
With the arrival of October, the “Pink Month” also arrives, a fact that in Liga MX has become a tradition for some teams to decide to launch a very particular jersey.
Throughout history, soccer has become one of the most important venues for delivering a message on a mass level.
Whether it is to talk about the importance of getting vaccinated against Covid-19 or stopping crime and, even, to send a message of peace, the football window is very powerful.
That is why more and more we see how some organizations take advantage of this great showcase to talk about issues of global interest.
“Pink Month” in Mexican soccer
This is the case of the World Health Organization, which decreed that October would be called “Pink Month” in order to raise awareness in the population about breast cancer.
The world of football has joined this initiative for a long time, designing a specific jersey for this month as a way to support the campaign.
Starting from this, Charly Soccer, the Mexican brand that has a strong presence in Liga MX by sponsoring several clubs, has launched a line of pink uniforms for the Santos Laguna, Querétaro, Pachuca, Xolos, Atlas and León teams.
In addition, part of the profits generated by the sales of these shirts will go to different foundations that help in the battle against breast cancer.
TOGETHER IN THIS GAME. ?
Get your jersey with cause in https://t.co/vZ1u08XNHI ?# CHARLYFootball #PlayWithCause pic.twitter.com/YKALpdmZgI
– CHARLY Football (@CharlyFutbol) September 30, 2021
Now, LigaMX is not the only one that has adopted this type of initiative, nor is Charly Futbol the only brand that benefits from it.
In countries like Argentina, Brazil, Uruguay, Chile and others, it is also a practice that takes place every October, and the dynamic is the same: throwing a pink jersey as a show of support.
Join a cause or ride the trends?
Of course, in the world of soccer, many more brands are joining the trend and developing this type of initiative with the aim of raising awareness about this issue.
In that sense, it could be said that it is an infallible strategy that usually connects very quickly with the consumer, adapting to what happens in trends.
We have already seen it before, when it is the consumer himself who sets the trends and brands only get on the train in order to attract more users.
This is practically the same case: brands take advantage of an important moment of awareness to attract consumers and position themselves in a medium that is usually very jealous among brands that, in some way, command.
Surely, the case of Charly Futbol in Liga MX will not be the only one, but we will see more teams join and more brands taking advantage of the moment.
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