The premiere of the final season of La casa de papel has taken online by storm, giving Netflix a large portion of the “pie” that is audience share.
Last Friday I reached Netflix the final season of The Money Heist, the series created by Alex Pina and that it was “adopted” by Netflix to produce a new adventure for the team of Teacher. The series will come in doses, and this was the first part.
The series is one of the most successful Spanish television productions in the world, having made the leap to many countries and succeeding in the main streaming market, the United States.
Smartme Analytics has carried out an audience study during the past weekend, coinciding with the premiere of the final season of La casa de papel, and it seems that Netflix has swept away most of the chains that make up the competition.
With a 10.6% share, La Casa de Papel is only behind two general channels such as Antena 3 and Telecinco on the national scene, both broadcasting in free-to-air.
The progression of audiences that La casa de papel has had on Netflix during the weekend has been increasing between Friday and Sunday, when it reached its zenith. The percentage increases to 22.9% share among viewers under 35 years of age.
This audience analysis is nourished with the data obtained from a sample of 4,300 spectators representatives of different segments of society, offering Smartme Analytics a vision as accurate as possible of the reality that occurred during the weekend.
After his successful and media assault on the National Currency and Stamp Factory, the Professor’s team embarked on a new operation, docking the Bank of Spain, although there was much more to the plan.
Unfortunately things went awry and all the team’s plans went awry little by little, with the police closing in on them. Remember that you have the episodes of The Money Heist available on Netflix.
This article was published in Hobby Consolas by Javier Cazallas.