In the last moment Meta, the company behind Instagram and Facebookhas released updates aimed at enhance monetization opportunities for content creators on the platform.
Therefore, today we compile the news and options available on Mark Zuckerberg’s social networks.
News with the reels
Experimentation with content is essential to attracting an audience, and Meta has introduced tools for creators to evaluate and improve their posts on Reels.
Currently, the function of Facebook A/B testing allows creators to experiment with up to four different captions or thumbnails for a single Reel.
The results of these tests can be reviewed in the professional panel, and the most successful variant is automatically displayed on the creator’s profile or page.
Additionally, Meta is exploring the use of Generative artificial intelligence to generate various copy options and thumbnails.
Improvements to the Achievement Center:
He Professional Panel Achievement Center shows all Education, Stars, Reels and Progression achievements in one place. Now, there is a new achievement of “Reel Streaks”, which is achieved by publishing Reels on a weekly basis.
Furthermore, they added new metrics in the professional dashboardsuch as details on publishing habits, audience and content performance.
As to Reels metricsincluded the Specific scope broken down by followers and non-followers, a distribution score indicating how the Reel fared compared to other videos and a graph of audience retention.
According to Meta, there are already more than 1M active subscriptions for Instagram creators.
The Instagram subscriptions are a way for creators to generate income by providing exclusive content and experiences for your followers. Therefore, the function was recently expanded to 35 new countries.
Another novelty is that some creators can now access new promotional toolslike the button “Subscribe” in the Feed and the ability to welcome new subscribers via direct messages and Stories.
Gifts for creators
Another relevant update is the expansion of gifts on Instagram to the following countries: Austria, Belgium, Bulgaria, Chile, ColombiaCroatia, Czechia, Denmark, Estonia, Finland, Georgia, Germany, Greece, Hungary, Indonesia, Ireland, Italy, Japan, Latvia, Lithuania, Luxembourg, Malaysia, Netherlands, Peru, Poland, Romania, Slovakia, Slovenia, Taiwan, Thailand, Turkey, Sweden and South Korea.
This feature allows followers the option to acquire stars and send virtual gifts directly to creators who have a professional account, are over 18 years old, and comply with monetization policies.
On Facebook, the platform will provide virtual gifts with specific themes for a period from now until the end of the year.
These updates are part of the Meta’s continued efforts to satisfy creators who monetize their contentoffering new tools and functions that allow them to thrive on Instagram and/or Facebook.