It’s official! The signature of the blue oval has begun series production of the new Ford F-150 Lightning. One of the new generation electric pick-ups that has filled the order books, and the estimates of the American firm, far exceeded, whose first deliveries are scheduled for 2023.
The blue oval brand planned to surprise its customers during this year 2022 with the first units of the new Ford F-150 Lightning rolling on American roads, but it will not be possible. It has been almost a year since the company’s new electric pick-up was presented and, during this time, it has passed through a series of tests to determine performance, energy consumption and complete the set-up.
But also adapt the production lines of the most efficient variant of the F-150. Because Ford got a big surprise when it opened the order books for the model, exceeding all forecasts. In fact, in just three weeks, the 100,000 reservations were already exceeded. Those responsible for the American brand believed that many would back down at the moment of truth, because those order books were more reserves than the other, since they had not paid the price. In such a situation, Ford revised its protocols, doubling production targets.
Production of the new Ford F-150 Lightning has been centralized in a special section in Dearborn
Ford F-150 Lightning, the mass electric pick-up
A strategy that was of little use because, at the beginning of the year, they were forced to confirm that orders had doubled. Today, Ford accumulates more than 200,000 reserves of the new Ford F-150 Lightning which has just officially started production at the Center for Electric Vehicles at its Dearborn headquarters, making it one of the best-selling models in decadeswithout even having set foot in the dealerships.
The truth is that such a similar phenomenon is not remembered at Ford, so the firm now faces a challenge and an obligation: to satisfy customers in deliveries and with estimated deadlines, which are not known, but which have forced to brand increase production will increase to 150,000 units per year from 2023. Bill Ford, President of the brand, has compared it to “the Model T of the 21st Century”, a model with truly unique characteristics and with a price below $40,000, about 37,000 Euros to change.
Judge for yourself, because the F-150 Lightning offers almost 500 kilometers of maximum range on a charge, accelerates from zero to 100 km/h in 4 secondsyou can have the sophisticated option of semi-autonomous technology «BlueCruise»wireless updates of series “Ford Power-Ups”, force of over -a torque of 1050 Nm- for towing, and its bidirectional charging system can dump up to 9.6 kW of electricity to a home network for three days consecutive… The arguments for one of the most desired pick-ups on the other side of the Atlantic.