Apple has opened a new official store in New York City, the first to open its doors in the well-known neighborhood of the Bronx. Its design and services are the same as in the rest of the Apple Store in the world, but there is a small change that we had not seen in any other store: an area exclusively dedicated to the collection of purchases.
Now picking up your purchases will have a dedicated area
The possibility of making a purchase at Apple through the web or the official application and then pick it up in a physical store has been with us for a long time, but it is the first time that an area prepared exclusively for it has been built. Until now we have always seen these collections organized on one of the tables in the store, which in turn could also be used for other services.
According to MacRumors, this new collection area consists of a table where all purchases are delivered by some employees who will be in charge of managing the process. All the items that are delivered will be stored in a few drawers behind that table, so that the employees they don’t have to waste time making a trip to the warehouse for each order they have to deliver. Fan Michael Steeber has some pictures of the new zone, including the one you can see in the header:
💥 The biggest change to Apple Store design in years: Apple The Mall at Bay Plaza opened today in the Bronx, featuring a new pilot design focused on Apple Pickup. In collaboration with @storetellee, enjoy opening day photos and a full VR tour: https://t.co/0FBeAoUCbf pic.twitter.com/MXTpZ3mQ5w
– Michael Steeber (@MichaelSteeber) September 24, 2021
Learn about the new design, including the Apple Pickup zone, new home for Today at Apple, and a refreshed and simplified material palette. https://t.co/0FBeApcdzP pic.twitter.com/3tEQIQd66d
– Michael Steeber (@MichaelSteeber) September 24, 2021
As this section is permanent, we can assume that Apple will implement it in the rest of the stores as time goes by. This way of shopping is being used more and more after it became popular during the pandemic, so it is not uncommon to see how the Apple Store adapt to new trends.