A) Yes the public can learn about the creative process and get involved with the artist and his work in an enriching way. The first edition of this art fair in the country was held in 2020, however, due to the pandemic, the next edition had to be postponed for this year.
At Life and Style we spoke with the Argentine painter and muralist Alfredo Segatori and with the CEO of the Sognare brand, Claudio Cervantes, to learn more about their joint participation in BADA MX 2022.
“It is a great honor to share with so many Mexican artists and other Argentines who came to visit. The truth is that this installation is a dream that came out together with Sognare thinking of an idea and I find the possibility of using these mattresses as a support very amusing and very happy”, says Segatori.
The 52-year-old muralist also known as ‘Pelado’ used mattresses from the Sognare brand and various objects in “the Sognare room” to express the outburst series of colorwhich revalues some concepts of abstract expressionism such as improvisation and gesture.
“Outburst of color is a name that I read, outburst is a gesture or sudden movement that is made with anger and vividness, and here we have as a parameter to manage ourselves composing with colors. It has to do with the feeling totally improvisedwe are playing with the colors as they appear” details Segatori.
The burst of color is something that gives me great satisfaction because it is totally free
“The outburst of color is something that gives me a lot of satisfaction because it is totally free, generally you always have to agree more with a figuration with the client, you always have to agree on ideas and what you are going to do, but this is already by definition the action painting -pictorial technique- is freer”, adds the renowned muralist.
‘Pelado’ considers that art fundamentally has to bring joy and that his style is a bit cheeky.
“The style of ‘Pelado’ is a bit cheeky, always with joy and playfulness that I think must always exist in art, the desire to live. What motivates me the most is the smile, when I see that people see a work and like it, but apart from that it makes them smile and it seems unusual that affective return I think is what motivates me the most“, mentions.
For Sognare, the color outburst ‘Pelado’ proposal is perfect for making a dream come true and transforming something irreverent and innovative and thereby achieve an installation that would make a difference.
“We like to participate in cultural issues, now in art we like it because sleeping is an art for us. Having a good mattress, a good pillow, good sheets is art and it is one of the undervalued investments, and we believe that art is the same, very few people know how to value art and the same happens with rest products, there are to know that it is an investment for life and in you”, mentions Claudio Cervantes.
He said that Alfredo Segatori was chosen in an open call in which art curators from BADA participated to qualify the works and people specialized in art.
“What we do is support an artist who can come and exhibit her work in a different way. We want people to learn to value the products of rest and art as well”.
Claudio Cervantes considers that Sognare synergizes with quality artists because it is an innovative brand and that creates categories and that is reflected in an inversive color experience together with artists, in this case with ‘Pelado’ at BADA MX 2022.
“We are very happy because that innovation that we see, that disruption, we have been disruptors in the industry, we have created new categories that did not exist in the market in Mexico, doing new and adventurous things is part of the DNA of the brand and that is why we like to be more daring in this type of event”, adds the CEO of Sognare.