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In Mexico, it is estimated that by 2021 there were already 76.7 million members of the gamer community.
Mobile devices or smartphones reported around 93 billion dollars.
Newzoo estimates reveal that by 2022 it will exceed 196 billion dollars.
‘Call of Duty’, the popular video game, has a new alliance with Banda MS, a musical collaboration translated into a corrido called “141”.
It has already been said before: the video game industry is one of the fastest growing in Mexico and, of course, in other parts of the world, with 2020 being one of the periods of great growth due to the fact that social practices were severely affected. affected as a result of the lockdowns, to such an extent that, with respect to the gaming In Mexico, it is estimated that by 2021 there were already 76.7 million Mexican members of the community gamersix percent more than 2020.
Similarly, a study by VentureBeat and Newzoo announces that, in 2021, mobile devices or smartphones they were the largest platform in the world video game market, reporting around 93 billion dollars.
Thus, in an era where technology is advancing by leaps and bounds, the video game industry is considered one of the most relevant for the future, which can be corroborated by the interest of platforms such as Netflix in joining this industry. type of content in order to capture a large audience.
And it is that, to tell the truth, more than a hobby, it is a great sensory experience that attracts both men and women. In fact, 41 percent of gamers in the United States are women between 35 and 44 years of age, this according to data from the Entertainment Software Association (THIS).
Seen from this point of view, we are also talking about one of the industries with the greatest inclusion in recent years, which is why it is not surprising that various brands seek to reach an important niche of consumers.
This is the collaboration between ‘Call of Duty’ and the MS Band
In the video game industry, alliances of all kinds live, as shown by the recent relationship that has developed between Call of Duty and the popular Mexican MS Band, which has made a musical collaboration in the form of a corrido that bears the name from “141”.
It is a theme inspired by the members of the legendary Task Force 141 (Task Force 141) and Alejandro Vargas of the Mexican Special Forces, a theme that, in fact, is directly linked to the narrative offered in CoD: Modern Warfare II.
“With a portion of the single-player campaign set in Mexico, we knew we had a unique opportunity in Mexico and the Hispanic market with Modern Warfare II. It has been exciting to create something special for fans of CoD and Banda MS, which has never been before. we had done”, said Rodrigo Pérez, Senior Brand Manager Latin America for Call of Duty.
For his part, the founder of Banda MS, Sergio Lizárraga, did not hesitate to express his emotion at being part of one of the most popular and best-selling video games of recent years.
“We are very proud to be able to contribute to Call of Duty: Modern Warfare II with something as embedded in Mexican culture as a corrido. We can’t wait for everyone to hear our song,” he mentioned.
Such has been the success of CoD that, as of April 2021, it has sold more than 400 million units, putting it ahead of legendary titles like Pokémon, Grand Theft Auto, and the surefire hit that is EA Games’ FIFA series, according to data from TweakTown.
Today, according to data from the Statista Digital Market OutlookMexico is the fourth country with the most gamers in the world, even Newzoo estimates reveal that by 2022 it will exceed 196,000 million dollars, of which 104,000 million will be generated only by mobile devices or smartphones.