The eccentricity of Steve Jobs It transcended both his work and personal life, but in turn, his decisions led him to become one of the great figures in the world of technology and entertainment, even going so far as to interfere in one of the great Hollywood film productions.
One of the keys to the success of Jobs and his company, Apple, lies in the extreme care of its brand, something that Jobs took very seriously, from advertising, through interactions with the media, to where and in the hands of who featured their products.
Steve Jobs completely banned Apple products from appearing in this movie
Maybe you didn’t know, but Steve Jobs hated the Transformers film franchise and, although he never explained the reasons for his dislike, he simply could not bear to see any of those films, which did not suit one of the productions, which sought to ally itself with the success of Apple.
The director and producer, Michael Bay, who is the mind behind this successful franchise, had the idea of including iPods in one of the Transformers movies, but he ran into a wall when it came to seeking the necessary permits for this. happened, resulting in this curious story.
Being the head of production, Bay did everything possible without any success. At the time, Bay explained what happened in an interview by saying “the person in charge of Apple was angry and at the same time terrified: since he did not support the franchise, because he considered it waste of time and money, didn’t want Apple to be associated with it”
The time Steve Jobs’ influence reached Hollywood
According to what is known, Steve Jobs’s reaction was immediate, as soon as he found out about Bay’s plans, he called the director directly and apparently made it more than clear that the iPod would not say present on the tape, nor any other Apple product, in addition to adding that this would not only be in this production, but in the entire franchise.
This makes more than clear Jobs’ determination to protect his brand, which has stayed away from Transformers and, instead, Bay ended up allying with Nokia, a brand that has made multiple appearances in the franchise.