These are some of the Most searched car brands in Google in 2021 (in accordance with Compare the Market), positioning Toyota in first place.
Mobility is essential for almost any human being today, allowing the brands that offer their vehicles to the market to register millionaire sales annually, where some have managed to remain in the consumer’s mind for longer than others. According to the graph of Statista where it shows its ranking on the main vehicle brands based on the number of units sold globally in 2020, Toyota ranked first with 7,270 sales, second Volkswagen with 5,400 sales, in third Sling with 4,150, in a quarter Ford with 3,900 and Nissan in fifth with 3,750, among other well-known brands in the market.
Although the consequences of the pandemic continue to affect different markets (such as the automotive industry), the car brands they continue to sell their vehicles and accomplish some considerable feats that will go down in history.
Last week the group of general Motors, which has brands like Cadillac, Chevrolet, Cruise, GMC, among others, managed to be surpassed by Toyota in car sales for the first time in 70 years, marking a historic event in the automotive industry; although it was due to the shortage of brand chips, also caused by the pandemic; however, this market is increasingly competitive, due to the evolution of consumer demands.
Everyone has at least a slight knowledge regarding the operation of gasoline-based vehicles, where clearly these do not show any benefit for the environment, so that more and more the population and brands are generating awareness, making small but significant changes in this regard. If technological advances have shown us something, it is that we can use technology to our advantage, reducing the environmental impact that we have as human beings on the planet, through electric mobility.
Different trademarks from cars since before 2021 have shown their interest in joining the electric mobility, a fact that, in addition to improving the perception of the image of companies in the mind of the consumer, positioning itself as cutting edge in the automotive industry and raising their brand equity, they also manage to improve environmental conditions, one car at a time.
This has caused the considerable growth of this type of companies in recent years, as is the case of TeslaElon Musk’s brand that is relatively new (compared to its competition) and that has turned out to be one of the car brands with the highest brand value so far.
Similarly, companies that are not dedicated to the sale of automobiles are opting to join the electric mobility; Such is the case of Domino’s and Electrobike, who launched a pilot program to deliver pizza using electric bicycles in CDMX; as well as FedEx, who are buying their first electric vans to make their daily deliveries (a fact that they seek to promote in the coming years) have also shown their interest.
The automotive industry continues to surprise consumers, making this an increasingly competitive market for brands.