We show you a small ranking of the most popular Halloween costumes for pets, a festivity that is consolidating among pet lovers.
Halloween is practically just around the corner, one of the dates most celebrated by people in various countries and also by brands, as part of a strategy of marketing seasonal.
In other words, the marketing seasonal is the activity that segments the different special dates of the year to carry out specific marketing actions and thereby achieve a greater impact on the audience.
Halloween, Christmas, February 14, among other dates, are an example of this type of initiative that can be used to great advantage.
In the United States, to cite a specific case, it is estimated that the average consumer will spend more than 100 dollars (close to two thousand Mexican pesos) on Halloween-related items in 2022.
On the other hand, it is expected that During this celebration, there will be an economic benefit of between eight and 10 million dollarswhich in Mexican pesos represents a figure that ranges from 160 million to 200 million pesos.
Without a doubt, when we talk about Halloween, more than a celebration, we talk about an extremely powerful industry. In Mexico, for example, data from ofertia.com reveal that Mexicans spend between 600 and a thousand pesos only on Halloween costumes.
What are the most popular Halloween costumes for pets?
According to the Statista study “Halloween in the US”Of all the Halloween-related items, consumers choose to spend the most money on costumes each year, including pet costumes.
In this context, a survey carried out by the National Retail Federation (National Federation of Retailers) reveals that the “pumpkin” costume (with 10 percent) is the most chosen by people to dress their pets during Halloween.
As shown in the graph deposited above, the “hot dog” costume (with 5 percent) occupies the second position in the list of the National Retail Federation.
In short, it is one of the most important festivities in terms of marketing and this is demonstrated by the various activations of the brands, but also by the fury that it causes among consumers, who, in addition, make their euphoria known through their social networks, where we daily see cases of people who dress their pets in all kinds of characters.