If there is a sporting event (apart from the Olympic Games) that manages to focus all eyes of the world, that is the superbowl. Whether for its spectacular performances (with Eminem or Kendrick Lamar), for the trailers that leave us wanting more (such as the one for the ‘Lord of the Rings’ series) or for the game itself, this American event is quite a milestone (which, by the way The Los Angeles Rams have been the winners of the matchalthough this seems the least important).
To all this we have to add that the spots that appear on the screen, with costs in the millions, are also highly anticipated. Companies that have appeared for 30 seconds in broadcast advertising have paid about $6.2 million dollarsaccording to data revealed by the NBC. Zendaya or Linsdsay Lohan are some of the stars of these ads.
Sally’s Seashells with Zendaya
Zendaya plays Sally, a girl who goes from selling shells by the seaside to create your own clothing and accessories company made with these small marine “jewels”. As it does? When designing a website with the advertised platform.
Planet Fitness with Lindsay Lohan
One of the spots more fun is Planet Fitness. Featuring cameos from Dennis Rodman, Danny Trejo, William Shatner and Buzzy Cohen, Lohan laughs at her past problems in an advertisement where he sponsors a chain of cheap gyms.
Amazon with Scarlett Johansson
Scarlett Johansson and Colin Jost imagine a world where Alexa can read your mind. It’s scary, right? But it’s also quite fun. The couple is adorable. Yes indeed, Amazon feeds the paranoia of smart devices that listen to our conversationsalbeit with a dose of humour. East spot It reminds us that Alexa can’t set reminders for you to fake your own death when you want to get out of a jam.
Lays with Seth Rogen and Paul Rudd
Seth Rogers and Paul Rudd activate the love for our friends to the fullest. In this commercial they remember the good old days (giving it their all with songs by Shania Twain in a road trip), the bad times (being kidnapped by a stalker), and the moment they stumbled into a turf war. Okay, this doesn’t happen to us every day, but surely you have more than one “crazy” anecdote with your lifelong friends. What element was present on all occasions? Some Lay’s chips.
General Motors with Dr. EV-il
Yes, you read that right: Dr. Evil is back. Mike Myers, Seth Green, Rob Lowe and Mindy Sterling once again play the characters from these legendary films to announce General Motors’ line of electric vehicles. If you are a fan of Austin Powers and his team you will enjoy to the end of this minute and a half.
PepsiCo with Join Eli Manning, Jerome Bettis, Terry Bradshaw, Victor Cruz and Peyton Manning
Finally, we talk about a spot closely related to American culture. Join Eli Manning, Jerome Bettis, Terry Bradshaw, Victor Cruz and Peyton Manning travel together to enjoy the Super Bowl with a helping of Pepsis and snacks from Frito-Lay.
Cover photo | Advertisement for Sally’s Seashells