We show you what are the most discriminated people or groups of people in different countries around the world.
For some decades now, we have been working on issues of inclusion and trying to eradicate the discrimination that arises in different social sectors around the world, a fact where, although considerable progress has been made, it still occurs at different levels (and countries ).
The work behind the eradication of violence and the increase on acts of inclusion It has to do in part due to a social (and political) struggle of which different well-known characters have been a part, as was Martin Luther King against racism at the time; as well as the first openly homosexual politician to hold public office in the United States, Harvey Milk, among other well-known figures that continue to appear to date, who seek to eliminate some social stereotypes (as do those stars of the urban genre who seek to break with beauty stigmas).
Respect for people’s human rights, as well as their free expression and choice of their preferences, has prompted various companies bet on showing themselves as inclusive and improve its perception in the minds of public opinion, benefiting its brand value and enjoying other types of advantages.
According to a survey conducted by PageGroup, only 3 out of 10 organizations are intentionally inclusive; however, these are increasingly on the rise due to some image issues that would be worth contemplating.
According to Marco Casarin, general director of Facebook Mexico, consumers consider more brands that are shown as open to issues of Diversity and inclusion to make your future purchases; Likewise, 5 out of 10 people positively change their perception of a brand that promotes gender equality within its advertising.
This has caused various companies, both world-class and small businesses, to further boost their image before consumers by making some strategic moves that allow them to show themselves against the discrimination of people, as Walmart demonstrated at the time by making an announcement specifically to hire employees from the LGBT community; or like those Starbucks employees who sought to use inclusive language to avoid victimizing someone with a gender problem, among other examples to consider.
But this is not limited only in terms of gender preference issues, but different companies seek to expand their inclusive image in different sectors, as Disney has shown with the change of its classic storybook characters for actors of African-American culture. in their live action movies, a strategy also supported by brands such as Marvel and DC, who modify some characters from their classic comics and adapt them to the current needs of today’s viewers in their films.
More and more companies are committed to showing themselves against the discrimination of people, a fact that helps them boost their image among consumers around the world.