To the date, Apple Inc. It is one of the most influential companies in the world. Thanks to his revolutionary vision, technology experienced a before and after after its founded in 1976which was in charge of Steve Jobs, Steve Wozniak and Ronald Waynewho started this dream in a garage in Los Altos, California. Thus, after the introduction of the Apple I, The company did not stop achieving success, and with the launch of the iPhone in 2007 lIt managed to forever change the way we interact with the digital world. But if we travel a few years earlier in time, a question arises that not everyone knows how to answer: Why does Apple have that name?
Curiously, the choice of the name was motivated by a mix of personal preferences and trading strategiesin addition to Jobs' desire to surpass Atarithe video game giant that was the favorite at that time.
Why does Apple have that name?
During a interview dating back more than 40 years, Steve Jobs revealed that the purpose of naming the company “Apple Computer” had to do with a tactic quite simple but effective: appear before Atari in the telephone directories.
Steve Jobs in 1980 on why Apple was named Apple:
“Partly because I like apples and because it's ahead of Atari in the phone book…I used to work at Atari.”pic.twitter.com/jEp4oyXRNO
— Jon Erlichman (@JonErlichman) March 3, 2021
At that time the Telephone directories were the greatest way to advertise and to achieve recognition from people. Therefore, to lead the technological market it was necessary to start there.
But beyond the commercial strategy, the The name “Apple” had another meaning for Steve Jobs. And years before she had to work in a hippie commune, whose job was care for an apple plantationso he felt rather close to this fruit.
Another personal reason had to do with his peculiar inclination for diets based on a single food, which led him to eat only carrots or only apples at certain times. So, this personal connection with apples led to the final decision of the name being Apple.
The first logo: The legacy of Ronald Wayne
Subsequently, Ronald Wayne was in charge of handling the commercial aspects after the formation of Apple Computer Inc. And although the businessman would not last many years on the project, he left as a legacy the Apple's first logo, which depicted Isaac Newton under an apple tree.
Of course, this logo would soon be replaced by Jobs in search of a simpler and more modern visual identity, as we know it today. In this way, the introduction of iconic symbol of the bitten apple designed by Rob Janoff marked a new chapter for Apple.