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Within Mexico, the existence of physical spaces for a store of 91,974 square meters has been estimated for every thousand inhabitants.
Statista made an exclusive comparison for its subscribers and assured that Walmart leads in retail space.
Physical space is so vital that millionaires like Amancio Ortega, owner of Zara, diversified his fortune in real estate in retail.
There is a new exercise that the consumer is carrying out and that is to find convenience stores and small supermarket formats that are surprising due to their location and design. Oxxo has been under consumer scrutiny and is now one of the 3B stores which was selected by one of the brand’s fans as “the plus pretty in the world”.
@manuelhyanez Just as there is the most beautiful oxxo in the world, also the most beautiful 3B, what do you think, do you know a more beautiful one? 🛒💓 #fyp #for you #vlog #oxxomasbonitodemexico #stores3b #shopping ♬ original sound – Manuel Yáñez
@cutrapali Is the spot fresh isn’t it? #oxxo #Mexico #trip #trip #fyp #Vallarta Port ♬ Ma Baker – Boney M.
His exclamation makes sense when he compares the appearance of this store with the common one in its green and red colors, which until now have made the chain stand out in Mexico.
The functionality of a physical shopping space, according to a study of Valassis, you must consider at least six elements. The first is that United States consumers interviewed by this firm assured that the reason they visited a shopping center was because they liked to buy clothes in these places. 60 percent of them agreed on this reason. A 39 percent He said he valued making multiple purchases in one place. 24 percent He assured that it was his pretext to go out and spend time with family and friends. 19 percent said he liked having food and entertainment in one place and the 18 percent who enjoyed comparing prices in various stores.
The functionality and aesthetics of a space
After a health contingency, there is a very obvious interest in the consumer to go abroad and the physical points of sale are an excellent pretext not only to consume, but also to comply with the opposite of confinement, to live experiences in places other than home. .
The story of this note was released by Manuel Yanez(@manuelhyanez), who revealed on his TikTok account, that “Just as there is the most beautiful Oxxo in the world, there is also the most beautiful 3B”because compared to the average store in this chain, where they wear outrageous red and green colors, in addition to a deteriorated appearance of shelves, the store that surprised Yáñez shows a store with a red brick facade, huge store signs with a white background, as well as electric doors and a product offer that even includes a well-stocked organic food inventory.
Having the audacity to show the appearance of a store that stands out for its design, caused Yáñez more than 100 thousand reproductions in an important movement for the content creator, because like him, Carlos Chairs (@cutrapali), documented his trip to Puerto Vallarta to show what he said is one of the most incredible Oxxo stores in Mexico, because it has a panoramic view of the sea.
Showing stores that stand out for their design or location is part of a global trend that is seeking to conquer foot traffic and achieve the highest local spending. In fact, this has motivated big billionaires like Amancio Ortega to diversify their business from stores like Zara in strategic places, to the purchase of buildings and premises in strategic places for rent.
retail space
Until 2017 in a Estimate of Credit SuisseMexico figured as one of the emerging nations that stood out for the number of physical space dedicated to stores, adding on that occasion, 990 square feet, that is, 91,974 square meters per thousand inhabitants. First world countries such as the United States recorded in that estimate 21,528 square feet for every thousand inhabitants.
Going out on the hunt for stores and highlighting them by their appearance is part of the consumer culture where the physical point of sale is appreciated for the shopping experience it offers, which has patented the fact that even in architecture the retail from the functionality that a space must offer to the consumer’s interest in a brand or service.