Social networks have become an excellent form of communication for companies towards their users. Nowadays, the professional use of social networks can increase your patients and retain the ones you already have, as well as improve your professional prestige and increase connections with other professionals.
You do not have to ignore social networks as they are an excellent tool today and even the most reluctant professionals are using them because they have found the many benefits they have.
The main problem occurs when many are the doctors who decide to be the ones who manage their profiles on social networks of their clinic or office. So if you are a health professional who intends to manage your social networks yourself, here are some of the most common mistakes that you should avoid.
Your office is still a business and its management must be oriented towards patient/client satisfaction. The information found on a business’s networks affects its public image, so an inactive profile generates mistrust. An abandoned profile, in addition to not contributing anything to the business, will have a negative effect on your digital reputation.
Do not respond to negative comments
This is one of the most common mistakes. You may, on occasion, receive a negative comment or a bad review. If this happens, you must demonstrate your poise and your professionalism. even if you think not, good management of negative comments can give you the opportunity to improve your prestige. Offer an educated response to criticism on social networks, as this shows interest in your patients and the professionalism of your clinic.
Post content from other sites
This is a logical thing that you should not do. There are many practices that have an active profile but, at a given moment, publish a link that makes their audience go to the competitor’s website. Therefore, in addition to publishing interesting content, you should avoid publishing links to websites of possible competitors.
Another very common mistake that health professionals make when posting on social networks is not taking into account that each social platform has its own language, its own formats and even its own language.
On Twitter, the use of hastags is mandatory, although you do not have to do it on Facebook. Never make the mistake of believing that by posting on a social network, you can post this content on any social network because it turns out to be unprofessional.
Social media profiles are powerful marketing tools as they have unique components that can help you promote your business. So if you know how to complete your profile in each social network in the best way, this will increase your organic search impressions, visits and clicks.
Take every opportunity. For example, on most platforms you can insert the link to your website and on some you can add other links to your blog or even to other social profiles.
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