ZARA joins the Metaverse with its first digital collection called AZ, you will be able to dress the same as your avatar; We tell you about the new proposal of the clothing brand.
They say that fashion is what is in trend and ZARA does not want to be left out of the “Meta” trend. The Spanish clothing brand launched its new collection in collaboration with the Ader Error brand.
DO NOT STOP READING: Thinking of buying an iPhone this Christmas? maybe you can’t because of the chip shortage
Ader Error is a South Korean brand made up of people from various creative fields who came together with the goal of entertaining their audience through fashion. With a team of 15 people, all mostly under the age of 30, the brand is based on simplicity and comfort.
The AZ collection of ZARA and Ader Error is defined as a proposal to show the current lifestyle of the people who interact with experiences in both the material and the virtual world. The collection aims to reflect both realities in line with the new identities.
The collection is aimed at men and women, focuses on a silhouette made possible by oversized padded jackets and extended scarves, sneakers, jeans, T-shirts, sweaters, suits, coats and more.
The AZ virtual collection is available at ZEPETO.me on this enalce, and you can buy virtual clothes and makeup for your avatar. But, also for you in the material reality in physical and online stores in Spain. You can see the collection in the account of ZARA’s Instargam at this link.