It all started as a joke, but it has become a real product: Xbox Series X Mini Fridge will be available for pre-order next Tuesday.
Microsoft offers us a good example to study in marketing schools: how to turn a mockery into a good brand promotion.
It all started the day the company revealed its Xbox Series X console (Review). Its peculiar tower-shaped design made it many memes emerged on social networks, comparing it to a refrigerator.
Many of these memes, coming from PlayStation fans, were intended to be a joke. But in a clever marketing move, Microsoft has turned it upside down into a favorable meme, with which even can earn money…
When the memes came up, he took it as a joke and started posting some tweets where he compared the size of Xbox Series X, with that of a refrigerator.
To finish the play, even made a life-size Xbox Series X fridge, and sent it to some youtubers.
The play turned out so well that a marketing company surveyed 300,000 participants to see what product they wanted to see become a reality, and the Xbox cooler won the vote.
So Microsoft took it seriously, and here it is: the Xbox Series X mini fridge goes on sale in December at a price of 99 euros, although reservations are opened The next Tuesday.
It is a conventional mini fridge holds 12 cans. Inside the door there are two shelves to place bottles, food, or whatever you want.
The refrigerator is shaped like Xbox series x, and is illuminated with green LED lights, of course…
It also has a USB port to charge the mobile and laptop.
Although it must be connected to the electrical current, it has a power adapter to use it in portable mode with an external battery.
In Europe they can be purchased through Game Stop, Micromania and Toynk stores (on Amazon).