Embracer Group has surprised the world with its most recent acquisitions, because on this occasion it not only acquired companies related to the video game industry, since they have bought Middle-Earth Enterprisesthe company in charge of film rights for The Lord of the Rings and The Hobbit.
Through a statement, Embracer Group announced its new acquisitions including Middle-Earth Enterprises, a company in charge of managing the licenses of the movies, video games, board games, merchandise, theme parks, and stage productions related to The Lord of the Rings and The Hobbit.
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It should be noted that Embracer Group do not own everything related to Lord of the Rings, as the Tolkien State and HarperCollins continue to own the literary rights to JRR Tolkien’s work. Also, Amazon has the television rights to The Lord of the Rings, as we see with The Rings of Power.
Embracer’s Asmodee Group already owns one of the most successful licenses for The Lord of the Rings and The Hobbit, creating board and card games inspired by the work of JRR Tolkien and releasing over 100 expansions since. that the Lord of the Rings board game was released 20 years ago.
One interesting thing about the deal is that both parties agreed not to disclose the sale price for the Lord of the Rings and The Hobbit licenses, so we don’t know how much Embracer Group had to pay to be the new owners of Middle-Earth Enterprises.