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This relationship with brands through content has allowed the professionalization of influencers.
This interaction With influencers it has become strategic today, thanks to the communication it allows in digital media.
There are increasingly valuable resources in the digital market, from the relationship that influencers have with brands.
fernando schwartzsports journalist and with more than eleven thousand followers on his account instagram and more than 700 thousand followers in his account Twitterthey have given the influencers a unique experience working with brands. What lessons are there in it?
Merca2.0 – What has been your best business lesson(s) working with brands?
Fernando Schwartz – Working with brands entails a lot of responsibility. The content that is generated must be aligned with the product that is advertised so that there is a round-trip synergy between the product/brand and the face that shares it.
I have learned that the way of communicating is constantly evolving and that due to the dizzying pace of life, messages must be concrete, direct and always easy to assimilate.
Merca2.0 – What marketing strategy do you consider is the one that helps you stand out at this time, as an option before the followers who make that conversion from seeing your content to making a purchase motivated by it?
FS – The constant search for a genuine message where I combine my experience and areas of expertise with the brand’s message and then adapt it to the format that each social network demands.
In the particular case of my YouTube channel, we only integrate brands that are natural to the type of content and/or temporality and provide valuable conversion options to our subscribers. I seek to be convinced of what I communicate, otherwise it would be superfluous.
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