We show you some of the Business Latin American who have achieved the degree of unicorns during 2021.
Today new companies have a high level of competition due to the existence of various products and services similar to the one they offer; however, it is those differential factors that can take these ventures to the top, as those present in the digital field have shown.
Various and relatively “new” companies have managed to achieve the status of “Unicorn” (those that manage to exceed the value of the $1 billion in its initial stage, that is, when they are raising capital), mainly those that have been able to use technology to their advantage, thus registering million-dollar investments. To take into account how important technology has been for these companies, we must take into consideration that it is not even 10 years since the degree of “unicorn” was known, but today countless businesses would like to reach this appointment. .
To achieve recognition as a unicorn company There are some characteristics to consider, among them, it must be a new company or have been in the market for 10 years, the financing must be private, it must not be listed on the stock market and it must be a “disruptive” company.
Example of some of the most relevant unicorn companies in the world we had it a few years ago with Amazon, Apple, Google Facebook and Paypal, which effectively achieved this thanks to their digital presence and their international utility for millions of people.
The appearance of the Covid-19 pandemic led to the economic impact of innumerable industries, affecting millions of businesses around the world in the same way; however, this was not an impediment for some startup Latin American who direct their efforts to the modern market and the use of technology would see themselves boosting their income, having the decrease in social mobility and the adoption of technologies in their favor.
To take into account the impact of recent years on the digital market, Statistical shows in his studio Variation in income from e-commerce sales in some Latin American countries during 2020, where Peru increased its activity by registering a 900 percent higher participation compared to pre-pandemic figures, as well as Mexico by 500 percent, Brazil by 130 percent, Colombia by 130 percent and the rest of Latin America by 230 percent.
This has been one of the key factors for the growth of the new Latin American unicorns during this 2021, where cryptocurrency companies like bitso, sales and distribution of digital products such as Hotmart, as well as those of e-commerce such as easily, benefited from the increased presence in the digital consumer.
Between the new Latin American unicorns of this 2021, Statista shows that there are 10 Brazilian startups that reached this degree, while Mexico managed to register 6, Argentina 3 and Chile 1, taking into account the strategic alliances with different countries involved.
It is more and more common to find new Business Unicorn, which have a dominant factor in common, their presence in the digital marketl. How many will appear during 2022?